Top Story

e4m_logo.png

Home >> Media - TV >> Article

Viacom18 partners with Film Heritage Foundation to preserve India's cinematic heritage

11-February-2015
Font Size   16
Share
 Viacom18 partners with Film Heritage Foundation to preserve India's cinematic heritage

Viacom18 has partnered with the Film Heritage Foundation to save India’s cinematic heritage.

As a step towards this cause, the Film Heritage Foundation will be setting up a weeklong school from February 22 to 28 at the Films Division Mumbai.

It is for the first time that an academic initiative focused on film preservation and restoration is being conducted in India. Leading international experts in the field will impart lectures, presentations and practical classes on film preservation and restoration at the school. Also, there will be a daily screening of a restored classic preceded by an introductory talk on restoration. This is in line with the vision to create an indigenous resource of film archivists and restorers that will work towards preserving India’s legacy of cinema.

With over 100 years of cinematic heritage, India is the world’s largest producer of films. The country produces more than 1,700 films a year in over 32 languages. However by 1950, the industry had lost 70-80 per cent of the films, including India’s first talkie ‘Alam Ara’ due to the lack of proper preservation.

Understanding the importance of creating awareness to safeguard India’s unique cinematic history, Viacom18 has pledged its support to the Film Heritage Foundation, mobilising the film fraternity and industry veterans to come forward to join this initiative.

“At Viacom18, we don’t just create entertainment, but also believe in preserving our cultural heritage for the benefit of our audience. Our partnership with the Film Heritage Foundation is an indication of how we support and honour the hard work that goes behind the making of a film. Our objective for this partnership is to create awareness about the importance of preserving our glorious cinematic past because if we don’t restore films, we will lose the opportunity to document the creativity of the ‘golden age’ of Indian cinema. We invite each one of you to join this movement to help restore our cinematic legacy for generations to come,” said Sudhanshu Vats, Chairman CII National Committee on Media & Entertainment and Group CEO Viacom18 Media Pvt. Ltd.

Shivendra Singh Dungarpur, Founder Director of Film Heritage Foundation, said, “Most people are not aware that India has an endangered cinematic legacy. We have lost a colossal amount of our cinematic heritage and continue to lose more every day -- even recent films dating as late as 1990s. We need to recognise that cinema is an integral part of our social and cultural heritage that must be preserved and restored like any other art form. The idea behind the Film Preservation and Restoration School India was to create awareness about the importance of film preservation and restoration and to take the first step in training future archivists and restorers to save our cinematic heritage. Sudhanshu Vats of Viacom 18 was the first person from the film industry who had the foresight to recognise the importance and offered support for this pioneering educational initiative.”

The Film Heritage Foundation has collaborated with Martin Scorsese's Film Foundation, Cineteca di Bologna, L'Immagine Ritrovata and FIAF for this course, which is certified by FIAF – the International Federation of Film Archives. Pre-registered participants from across India, Sri Lanka and Nepal will be part of this course.

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world