Top Story


Home >> Media - TV >> Article

Reliance Broadcast ropes in Paritosh Painter as network creative director

Font Size   16
 Reliance Broadcast ropes in Paritosh Painter as network creative director

Reliance Broadcast Network has announced the appointment of actor, writer, director, television and theatre personality, Paritosh Painter, as its Network Creative Director. In his new role, Paritosh will be looking into the overall creative conceptualization and creation of differentiated content at Reliance Broadcast TV and Radio business – BIG MAGIC & 92.7BIGFM. As the Network Creative Director, he will report to Tarun Katial, CEO, Reliance Broadcast Network.

Having over 15 years of experience in the field of entertainment, Paritosh is all set to take charge of his new position at Reliance Broadcast Network. An all-round creative veteran, Paritosh has directed over 23 plays in Hindi and English and has done 2500 shows across the globe. Besides this, he has scripted several Bollywood films like Dhamaal (2007), Paying Guest (2009) (also directed the film), and All The Best: Fun Begins (2009). His repertoire also includes stand-up comedy, content development and producing shows on television.  Having such a diverse experience in media industry across genres, Paritosh is also backed with prestigious degree in Business Management from a reputed college in Mumbai. He is a creative brain with a management twist.

Speaking on the appointment, Tarun Katial, CEO, Reliance Broadcast Network said, “Paritosh and BIG have been associated with each other for years since he has been a creative mastermind behind some of our iconic shows as Har Mushkil Ka Hal Akbar Birbal. I believe that Paritosh is one of the astute creative minds of today who has clear roadmap in evolving a character or a relationship with his unique story-telling. He is one of the best content developers of our industry today. Considering our long-term association and the fact that he has immense knowledge about several aspects of the media and the industry, we decided to consolidate his position in the network and rightfully use his expertise across our brands & properties.”

Paritosh said, “I am looking forward to this new opportunity that has come my way. I have had a great working experience with the company so far. I hope, with my inputs and expertise, I will able to take the brand to the next level.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean