Top Story

e4m_logo.png

Home >> Media - TV >> Article

Doordarshan's DTH Service 'DD Free Dish' switching over to an upgraded platform

10-January-2015
Font Size   16
Share
 Doordarshan's DTH Service 'DD Free Dish' switching over to an upgraded platform

Doordarshan's ‘DD Free Dish’, India's only Free Direct-To-Home Service is migrating from Old Platform to New upgraded Platform with effect from midnight of January 9, 2015 (12.05 A.M. of January 10, 2015).

The migration would result in increase of TV Channels from 59 to 64 and Radio Channels from 22 to 24. To access the upgraded platform, the viewers need to edit the Transponder Parameter by changing only the Symbol Rate from 27500 Ksps to 28500 Ksps in four transponders and retune/rescan their Set Top Box to receive the upgraded TV and Radio Channels. DD Free Dish viewers can get further information regarding retuning/rescanning of their Set Top Boxes on Doordarshan's official website.

Viewers/Subscribers who do not rescan their Set Top Box shall continue to get only 10 Channels for a period of seven days only, from the date of upgradation. Out of these ten channels, one channel is an informative channel which will show detailed procedure for retuning the Set Top Boxes.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...