Bloomberg TV India has appointed Alok Nair as its Executive Vice-President.
Nair will be responsible for P&L, business strategy, marketing, content, distribution and overall growth strategy of the English business channel. He will be working with the Board of Business Broadcast News Ltd.
“I am excited with this opportunity at Bloomberg TV India. The channel is poised to take giant leaps towards success. In the near future, the market can expect some path-breaking opportunities and impact. The rapidly changing business news environment and immense potential of the market will contribute to the company’s growth. I look forward to the Board’s support and guidance,” said Nair.
Nair’s key focus areas, apart from maintaining a strong P&L, would be to nurture a strong business team and enhance the channel’s sales revenue for FY 2015-16. He will also focus on consumer and trade marketing, provide distribution inputs and ramp up the channel’s programming content.
Lavneesh Gupta, COO – Bloomberg TV India, said, “Alok brings a unique blend of talent, experience and deep understanding of the news channel business and will surely add tremendous value to the group. I am confident that he will be a prodigious asset to the organisation and will help us reach the next level through his keen understanding of the business. We endorse Alok’s belief that there is serious value unlocking to be done in the Business News space and Bloomberg TV India, a part of the world's most influential news network, can surely lead the way. The year 2015 will be exciting with many disruptive and differentiated media products that will be offered by the channel. It will ensure a higher impact for advertisers as well as viewers.”
Prior to this, Nair was the National Revenue Head at CNBC TV18 and CNBC Prime HD, Network 18 Group.
He comes with a rich experience in print, general news and business news domain. Having worked with the finest minds in the industry, he has many firsts to his repertoire. At Network 18, he was a part of the initial team and has seen the network grow from one channel – CNBC TV 18 and one portal www.moneycontrol.com to one of the biggest integrated news network.