Top Story

e4m_logo.png

Home >> Media - TV >> Article

Ad cap case: Delhi HC adjourns hearing to January 21

21-November-2014
Font Size   16
 Ad cap case: Delhi HC adjourns hearing to January 21

The Delhi High Court has adjourned the 10+2 ad cap case till January 21. This gives broadcasters a window of relief.

In the last hearing on September 25th , the HC had fixed November 20, 2014 as the date for final hearing in the 10+2 ad cap case.
It was learnt that today the case was adjourned because HC didn’t have time to hear the case. The court said there are a few more cases pending and it will proceed to finish them first. The next hearing will be on January 21st, 2015.

As is known, some of the parties associated with the case include the News Broadcasters Association (NBA), B4U, 9X Media, TV Vision, Sun TV Network, E24, and Kalaignar TV against the Telecom Regulatory Authority of India.

At the previous hearing on May 6, 2014, Saket Singh, the counsel for TRAI, the respondent in this case, pointed out, “In some cases, a few broadcasters have been found violating the ad cap rules, with the violations sometimes extending to almost 20 hours a day.” The counsel had pleaded for an early hearing in the case.
At its December 2013 hearing, the Delhi High Court had given temporary relief of around three months to broadcasters when it asked TRAI not to take any coercive action against the news broadcasters for not following the 12-minute mandated ad cap. The broadcasters were asked to send their weekly advertisement data to TRAI. The order was passed following a writ petition filed by the broadcasters on December 17, 2013 to get the ad cap reviewed quickly.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...