SaharaOne Television is giving the industry a few reasons to talk about. The channel’s 9.00 pm programme, ‘Woh Rehne Wali Mehlon Ki’, has crossed the 3 plus mark, which is the highest the channel has seen so far for a daily. In addition, it has acquired the rights for six new movies, including ‘Page 3’, ‘Sarkar’ and ‘Bewafa’.
‘Woh…’ had seen a slow beginning with decimal ratings but picked up to give the channel a steady 2 plus, making it the channel driver. In the latest week of TAM, the show has crossed the 3 plus marks, giving it higher numbers on the slot in comparison to channels like Sony and Zee TV.
Shantonu Aditya, CEO, SaharaOne, remarked, “‘Woh…’ continues its winning streak, In this era of hard-core saas-bahu sagas, this fresh approach in showcasing traditional Indian family values has made the impact and we see the show gathering more strength going forward.”
This apart, the channel has also managed to acquire the rights to some recent Bollywood hits. Said Aditya, “We are very pleased to announce that SaharaOne Television is poised to bring its viewers the world TV premieres of some of this year’s best and most popular Hindi movies. The films in this line-up include ‘Page 3’, ‘Sarkar’, ‘Bewafa’, ‘Jo Bole So Nihaal’, ‘Mumbai Express’, and Shyam Benegal’s ‘Bose – the Forgotten Hero’.”
The first of this lot to premiere on the channel is ‘Page 3’, whose date of telecast is yet to be announced. Aditya saw this stock as an asset for the channel that would translate in profitable numbers, “We shall keep trying to bring our viewers memorable entertainment. I am sure they will enjoy these excellent movie premieres on SaharaOne Television.”
The channel was recently in the news for the launch of the thriller ‘Kohinoor’, the ratings for which will be available by the end of this week.