Top Story

e4m_logo.png

Home >> Media - TV >> Article

‘Woh Rehne Wali Mehlon Ki’, blockbusters give SaharaOne reason to cheer

14-September-2005
Font Size   16
Share
‘Woh Rehne Wali Mehlon Ki’, blockbusters give SaharaOne reason to cheer

SaharaOne Television is giving the industry a few reasons to talk about. The channel’s 9.00 pm programme, ‘Woh Rehne Wali Mehlon Ki’, has crossed the 3 plus mark, which is the highest the channel has seen so far for a daily. In addition, it has acquired the rights for six new movies, including ‘Page 3’, ‘Sarkar’ and ‘Bewafa’.

‘Woh…’ had seen a slow beginning with decimal ratings but picked up to give the channel a steady 2 plus, making it the channel driver. In the latest week of TAM, the show has crossed the 3 plus marks, giving it higher numbers on the slot in comparison to channels like Sony and Zee TV.

Shantonu Aditya, CEO, SaharaOne, remarked, “‘Woh…’ continues its winning streak, In this era of hard-core saas-bahu sagas, this fresh approach in showcasing traditional Indian family values has made the impact and we see the show gathering more strength going forward.”

This apart, the channel has also managed to acquire the rights to some recent Bollywood hits. Said Aditya, “We are very pleased to announce that SaharaOne Television is poised to bring its viewers the world TV premieres of some of this year’s best and most popular Hindi movies. The films in this line-up include ‘Page 3’, ‘Sarkar’, ‘Bewafa’, ‘Jo Bole So Nihaal’, ‘Mumbai Express’, and Shyam Benegal’s ‘Bose – the Forgotten Hero’.”

The first of this lot to premiere on the channel is ‘Page 3’, whose date of telecast is yet to be announced. Aditya saw this stock as an asset for the channel that would translate in profitable numbers, “We shall keep trying to bring our viewers memorable entertainment. I am sure they will enjoy these excellent movie premieres on SaharaOne Television.”

The channel was recently in the news for the launch of the thriller ‘Kohinoor’, the ratings for which will be available by the end of this week.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.