Top Story

e4m_logo.png

Home >> Media - TV >> Article

‘Woh Rehne Wali Mehlon Ki’, blockbusters give SaharaOne reason to cheer

14-September-2005
Font Size   16
Share
‘Woh Rehne Wali Mehlon Ki’, blockbusters give SaharaOne reason to cheer

SaharaOne Television is giving the industry a few reasons to talk about. The channel’s 9.00 pm programme, ‘Woh Rehne Wali Mehlon Ki’, has crossed the 3 plus mark, which is the highest the channel has seen so far for a daily. In addition, it has acquired the rights for six new movies, including ‘Page 3’, ‘Sarkar’ and ‘Bewafa’.

‘Woh…’ had seen a slow beginning with decimal ratings but picked up to give the channel a steady 2 plus, making it the channel driver. In the latest week of TAM, the show has crossed the 3 plus marks, giving it higher numbers on the slot in comparison to channels like Sony and Zee TV.

Shantonu Aditya, CEO, SaharaOne, remarked, “‘Woh…’ continues its winning streak, In this era of hard-core saas-bahu sagas, this fresh approach in showcasing traditional Indian family values has made the impact and we see the show gathering more strength going forward.”

This apart, the channel has also managed to acquire the rights to some recent Bollywood hits. Said Aditya, “We are very pleased to announce that SaharaOne Television is poised to bring its viewers the world TV premieres of some of this year’s best and most popular Hindi movies. The films in this line-up include ‘Page 3’, ‘Sarkar’, ‘Bewafa’, ‘Jo Bole So Nihaal’, ‘Mumbai Express’, and Shyam Benegal’s ‘Bose – the Forgotten Hero’.”

The first of this lot to premiere on the channel is ‘Page 3’, whose date of telecast is yet to be announced. Aditya saw this stock as an asset for the channel that would translate in profitable numbers, “We shall keep trying to bring our viewers memorable entertainment. I am sure they will enjoy these excellent movie premieres on SaharaOne Television.”

The channel was recently in the news for the launch of the thriller ‘Kohinoor’, the ratings for which will be available by the end of this week.

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by