Come May 15 and SAB has yet another offering for its viewers. The new show coming in the 9 pm slot is a half hour stripped daily ‘Twinkle Beauty Parlour’. In the recent days, the show has hogged substantial media space given the marketing initiatives around it.
The creatives created by Euro RSCG either have had a positive or a negative impact on the audience, but as far as SAB business head Vikas Bahl is concerned, the initiative has attained its objected – to attract viewer attention. He informed that ‘Twinkle Beauty Parlour’ had been created keeping in mind SAB’s new image and the change in position that Sony Entertainment Television had induced in the channel last year.
‘Twinkle Beauty Parlour’, which falls in the comedy genre, is a new offering coming in SAB after a substantial gap.