Sparrowhawk Media, the owner of Hallmark channel, has signed a significant deal with CBS Paramount International, the international distributor of ‘The Oprah Winfrey Show’. Sparrowhawk Media has secured exclusive pan-regional cable and satellite rights to the show, and Hallmark is set to become the new home for the popular talk show in Asia.
‘The Oprah Winfrey Show’ will go on air on Hallmark on June 3. The show will be aired from Monday to Friday at 3.30 pm, and on Sundays, there would be a primetime celebrity show at 10.30 pm.
Sparrowhawk Media’s agreement with CBS Paramount International, the international distributor of the multi-Emmy award-winning show, gives the Hallmark channel access to The Oprah Winfrey Show.
“This is a truly fantastic deal. Oprah is, without question, one of the most influential names in television, and we’re delighted to have secured these rights,” said Andrew Hanna, Hallmark Channel Managing Director-Asia Pacific.
“Our commitment to providing viewers with unrivalled quality drama programming is further strengthened by this acquisition. Nothing touches the heart more than the everyday life-changing experiences faced by real people, and nobody brings these stories more passionately to life than Oprah,” he added.
Hallmark would advertise on the channel for the show, in addition to using the print media, in the form of press releases and press listings.
The multi-Emmy award-winning show is the highest rated talk show in history. The show’s rare prime-time interview with Michael Jackson in 1993 became the fourth most watched event in American television history. Winfrey recently made a deal to extend her show until the 2010-2011 season, by which time, it will have been on air for 25 years.
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