exchange4media, in collaboration with TAM Media Research, has been bringing Telepedia for over a year now. Telepedia aims to provide a quick overview of the changes in TV viewing behaviour every week to enable well-informed debate. The offering has a new avatar in 2009. The changes made are basis industry feedback and observations.
A key highlight of the new Telepedia is that apart from C&S, the genre share sheet would include shares at All 4 years+ as well as Digital 4 years+ too.
Some of the other key changes made in Telepedia include the addition of more TV channel genres. To simplify the presentation of the data, in the top five programmes section, TVR per cent, Duration, Time band, Day, Date columns have been deleted, and instead, only TVR in 000’s are placed. Instead of reporting top five programmes of only the latest week, the previous week’s would also be reported. There would be no comments sheet, as was seen in the previous Telepedia report, but a table.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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