Top Story


Home >> Media - TV >> Article

‘Super Star’ powers the ratings for Amrita TV

Font Size   16
‘Super Star’ powers the ratings for Amrita TV

Amrita TV’s ‘Super Star’, a voice hunt show, is laughing all the way up the rating charts. The reality show episode telecast on October 4 has topped the TAM charts with TVR of 15.65 (1 Million+, Age Group 15+ group) in the 8.30- 09.30 pm slot. The show, which is in its final stage, has been ranked as the No. 1 show in the Kerala market. With this the channel has also garnered a market share of 26 per cent followed by Surya TV (19 per cent) and Asianet (18.9 per cent).

The ‘Super Star’ web forum on the Amrita TV website has also registered more than one million hits from all over the world in September alone. More than 8.5 lakh hits have been registered during the first fortnight of October.

Based on the popular ‘American Idol’ and the ‘Indian Idol’, the show is the first such reality show in Malayalam television channel history that has focused on performing talents, in addition to the vocal skills of contestants. The final phases would see the onset of choreographed song-and-dance sequences performed by the contestants.

Also see:

Amrita TV hits the jackpot with ‘Super Star’, channel to dish out more such shows


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...