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‘Satyamev Jayate’ scores big on social media

11-May-2012
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‘Satyamev Jayate’ scores big on social media

Star India’s big ticket property ‘Satyamev Jayate’ has been getting rave reviews after its first show on May 6, Sunday. Social media has also been buzzing about the show, before and after its first telecast.

According to a report by Starcom MediaVest, ‘Satyamev Jayate’ recorded around 6.5 lakh ‘likes’ on the social networking site Facebook by May 9. The show has been among the top five trending topics in India on Twitter and has had around fifteen thousand followers, up to Wednesday.

By that time, the show registered around 3.5 lakh views on its YouTube webcast with 5221 ratings, 5142 ‘likes’ and 79 ‘dislikes’. According to Google trends, Satyamev Jayate became the most searched word in India on May 6 and the analysis further shows a steep spike during the during the 11am-12 pm broadcast on May 6.

“The buzz about ‘Satyamev Jayate’ peaked between 12:15 pm and 1:30 pm, just after the airing of the first episode on television,” says the report that is powered by Simplify360, a social media management infrastructure platform. The period of study of the analysis is from May 1 to May 9, 2012.

Apart from the quantum of buzz created, the report also analyses the nature of responses and the demographics of the audiences participating in these conversations. “Looking at the nature of responses online, Satyamev Jayate has created 71 per cent positive opinion, 24 per cent neutral and just 5 per cent of the audience talking negatively about it,” says the report.

It is interesting to note that the majority of people talking about the show have been male, despite the fact that the pilot episode spoke about females and foeticide. It was observed that males were involved in 75 per cent of the total conversation. Also, the age group of the audience was between 18-35 and maximum buzz was created in the state of Maharashtra, followed by Karnataka and NCT.

The report then goes on to see whether the celebrity magnet works for creating a social media buzz, and if so to what extent. It notices that contribution of Aamir Khan on the day of the launch is more than 80 per cent which shows that celebrities are definitely influential. But after the initial push, it is the quality of content being delivered that keeps the buzz going.

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