Top Story


Home >> Media - TV >> Article

‘Nach Baliye’ opens on a good note for STAR One

Font Size   16
‘Nach Baliye’ opens on a good note for STAR One

The ideas that work sometimes do seem to deliver when tried again. And STAR Entertainment had left no stone unturned to ensure that it had made all the required modifications in ‘Nach Baliye’ to make the sequel also bring the benefits that the channel had seen in the first run.

More or less keeping up with the trend that was seen last year between ‘The Great Indian Laughter Challenge’ (TGILC) and ‘Nach Baliye’, the opening numbers are lower than what ‘TGILC Dwitiya’ saw – the first week’s studio performance episode, which aired on Monday, September 25, 2006, for two and a half hours, saw a rating of 4.9 in C&S 4+ in the Hindi speaking markets. ‘TGILC-Dwitiya’, despite not having the Mumbai audience due to cable blackout, opened at TRPs of 5 plus.

Nonetheless, the numbers that ‘Nach Baliye’ has thrown are on the lines that STAR Entertainment’s Shailja Kejriwal had mentioned at the time of the launch of the show. The show had over 9.8 million viewers across the country and in markets like Mumbai and New Delhi has got numbers like 6.61 and 5.54.

“The launch performance episode of ‘Nach Baliye 2’ has garnered a significant rating. It has been one of the most anticipated returns of any show and once again it has proved its worthiness,” said Deepak Segal, Executive Vice-president, Content, STAR Entertainment.

For STAR One, these are good numbers to begin with. The channel has planned quite a few initiatives like ‘Saathi Re’ and ‘Betiyaan – Apna Ya Paraaya Dhan’ that would take off on the back of ‘Nach Baliye’. Kejriwal has been clear that the new shows from the channel would be on the lines of traditional soaps rather than anything experimental, as STAR One was doing.

Whether the channel will be able to grow with these properties and whether ‘Nach Baliye’ itself will continue to perform for the Indian audience only time will tell.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’