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‘Lufthansa Nat Geo Genius’ to explore Planet Earth through quiz show on Nat Geo

‘Lufthansa Nat Geo Genius’ to explore Planet Earth through quiz show on Nat Geo

Author | exchange4media News Service | Tuesday, Jan 22,2008 7:05 AM

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‘Lufthansa Nat Geo Genius’ to explore Planet Earth through quiz show on Nat Geo

The 27-episode ‘Lufthansa Nat Geo Genius’ quiz show is out to test one’s knowledge about planet Earth. The series is being aired on National Geographic channel on Saturdays at 9 pm and is hosted by actor Rajat Kapoor. Internationally, the ‘Nat Geo Genius’ show was originally produced by UK-based production house Granada. The Indian version is being produced by Miditech Pvt Ltd.

As part of the quiz show, contestants would be challenged on their knowledge of the countries they pass through on a virtual expedition around the world. The winner of the ‘Nat Geo Genius’ contest will win an all expenses paid trip for two to their dream destination on Lufthansa first class.

Nikhil Mirchandani, Managing Director, National Geographic Channel, South-Asia, said, “‘Nat Geo Genius’ received a great response when its international version was first showcased in India a few years back. We are confident that our viewers will definitely enjoy the Indian version of this acclaimed and popular quiz show. This is in line with our constant endeavour to bring to our viewers content that is relevant and relatable.”

Paramangsu Mukherjee, Director of ‘Lufthansa Nat Geo Genius’, said, “It was a great learning experience to be part of this show as the show had questions from across the globe. To take a final tally of 2,500 questions from the proposed 500 questions was a tremendous challenge faced by the research team. Also, we had to devise new quiz software for this show, which could go round the globe with each participant, in each country, at every destination.”

“Lufthansa is delighted to be partnering with National Geographic Channel in this project, taking viewers on an exciting virtual journey across the globe. This is a first of its kind initiative for Lufthansa and is in keeping with our constant commitment to providing innovation for our customers in India, an extremely important market for the airline. We look forward to welcoming the winner on board Lufthansa’s award-winning first class for what will certainly be a trip of a lifetime,” said Werner Heesen, Director-South Asia, Lufthansa.

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