Close on the heels of launching ‘Twinkle Beauty Parlour’, SAB has announced the launch of ‘Left Right Left’ in its prime time slot. The youth-based action drama begins from July 10, 2006 and will be aired Monday-Thursday in the 9.30 pm block on the channel.
Commenting on the launch of the show, Vikas Bahl, Senior Vice-President and Business Head, SAB, said, “Our programming strategy consists of introducing new shows that include unique concepts, fresh new faces and an overall packaging that draws the masses, giving the much needed impetus to expand the channel viewer ship. At SAB, we are currently moving in the direction of consolidating our prime time and are sure that ‘Left Right Left’ will give us the expected boost.”
So, now we know what the graffiti-like hoardings and posters put up in nook and corners in various markets, including all metros, reading ‘Left Right Left’ mean. These illustrate the channel’s intent to differentiate the marketing and communication campaign and position it as a youth show. The entire campaign spanning television, radio, outdoor, and on-ground aims at capturing the rebellious streak of youth.
Priya Mishra, Programming Head, SAB, claimed that the show was, “based on the youth and is a differentiator in terms of programming for the channel. It is a show different from the competition in the 9.00 pm-10.00 pm slot as none of the other general entertainment channels have addressed the sentiments of youth. The show showcases much larger issues that concern the youth and reflects their attitude.”
The channel has associated itself with fashion house Provogue and designer Deepika Gilani to lend their fashion expertise to build the look for the show. Set in contemporary India, the show is the story of coming-of age for six youngsters at the pre-NDA Academy.