The third season of ‘Khatron Ke Khiladi’ was promoted very heavily and there was excitement built up around host Priyanka Chopra, the first female host of the reality show.
Colors was launched with ‘Khatron Ke Khiladi’ as one of its driver shows and Akshay Kumar as the host with this “13 haseena”. The first season managed a grand finale TVR of 3.26 (C&S 4+, Hindi speaking markets, TAM Media Research) despite Colors being a brand new channel. The second season was telecast in 2009, again with Akshay Kumar as the host. The season 2 opened on a TVR of 4.37 and managed to sustain these numbers throughout the series. The finale drew a TVR of 4.39.
The hype around the new season was a lot more for quite a few reasons. This was the first time the show would be hosted by a woman and initially, Indian Premier League cricketers were supposed to be the contestants. The latter part of the plan did not go as planned, but it had added to the anticipation for the show.
Season 3 saw a strong opening as compared to the previous two seasons with a TVR of 5.49. However, it could not sustain the hype and the numbers showed decline from the next episode onwards. The finale managed to draw a modest 2.72 TVR.
Initially, media planners were quite optimistic about the show, but the numbers failed to reach the number of the opening episode. Media planners citied several reasons but the most unanimous opinion was that Priyanka Chopra did not click with the audience as a host. Also, viewers had seen men performing dangerous stunts like the ones in the show in various movies and it did not beat the novelty value of the previous season, where the viewers could see women performing these stunts.
Talking about the numbers of the show, PM Balakrishna, Vice President, Allied Media, said that the channel’s strategy was very clear in that it wanted to integrate Priyanka Chopra in the show. “It is unfortunate that the numbers did not live up to the expectations as there were very high expectations from the show because of Priyanka Chopra,” he added.
Now, there are rumours circulating that the channel might bring back Akshay Kumar on board to host the next season. Reacting to that, Balakrishna said that Akshay Kumar definitely would make a better host and would draw back the audience for the channel.
After a positive first week, ‘Khatron Ke Khiladi’ records drop in ratings
KKK 3 on a good start, but media planners split between Priyanka and Akshay