Top Story

e4m_logo.png

Home >> Media - TV >> Article

‘It’s a fun thing’ at Cartoon Network; channel refreshes

03-October-2011
Font Size   16
‘It’s a fun thing’ at Cartoon Network; channel refreshes

Beginning October 1, 2011, Cartoon Network viewers were in for a change from the regular look and feel of the channel. While the logo is only a variation of the channel’s previous logo, and hence has changed marginally, the overall packaging is now more bright and colourful. The channel ids and promos have undergone a significant change to support the channel’s new premise – it’s a fun thing.

In a conversation with exchange4media, Monica Tata, General Manager, Entertainment Networks, South Asia Turner International India, said, “Cartoon Network is a 15-year old brand in India, and as part of the regular process of evolving and engaging our audience, we have embarked on the premise, it’s a fun thing. Our new look will resonate with this promise.”

Tata calls the change a new version of Cartoon Network. She explained that while the channel’s programming was always been in the fun zone, the channel will now celebrate this prominently in its communication as well. There also would be more movies that would air on Cartoon Network in the attempt to fulfil its promise of delivering fun.

The promos will see children from India interacting with some Cartoon Network characters such as Ben from ‘Ben 10’ and other prominent Cartoon Network stars. Some promos will see the channel’s characters on the streets of Indian cities such as Mumbai giving a dose of quirk and fun to viewers. “We have added a layer of fresh approach to the look and feel of the channel, and much of it would be in the Indian environment,” Tata said.

Cartoon Network would be also be using its website aggressively to celebrate the new channel look. Tata informed that all the work on the new look was done in-house for the channel.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign