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‘India’s Got Talent’ – 3 sees highest launch rating for non-fiction shows in 2011

04-August-2011
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‘India’s Got Talent’ – 3 sees highest launch rating for non-fiction shows in 2011

Season 3 of ‘India’s Got Talent’, which went on air on Colors on July 29, 2011 has seen a TVR of 3.9, recorded as the highest rated non-fiction launch of 2011 so far, as per TAM data for HSM, CS4+ years.

36 million viewers sampled ‘India’s Got Talent – 3’ in the first two days of its launch – July 29 and 30.

As per TAM data for HSM, CS4+ years, All seasons of ‘India’s Got Talent’, Season 1 garnered a TVR of 2.4, while Season 2 got 3.1 TVR.

The latest season of the talent hunt reality show has seen a 70 per cent increase in slot share to become the slot leader (TAM: Week 30 and 31, Friday-Saturday, 9-10 pm.)

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