‘From Logo to IMPACT’, a half-hour weekly news magazine on the Media, Marketing & Advertising industry, co-produced by the exchange4media Group and Bloomberg TV India, has topped the chart in the business genre according to TAM data for Week 24, as shared by a subscriber. [Source: TAM, TVRs, Digital M 25+ SEC A, 8 Metros + Guj 1mn+ All Days (6-24)]. ‘From Logo to IMPACT’ took the top spot, ahead of Midcap Radar and Markets today which is aired on CNBC-TV18.
The show began with a series of high power panel discussions on the industry’s new system of television audience measurement – the Broadcast Audience Research Council or BARC - and how it is being received by advertisers. It also featured a special series on Indian jurors at the Cannes Lions Festival of Creativity, 2015. Currently, it is airing a two-part special of panel discussions about the DTH/MSO industry today - the way forward for the sector, challenges as they gear up for Phase III of digitization to be completed by December 31, 2015. The show provides an in-depth look at the domain, bringing together the men and women who drive the various sectors, the hottest trends that will define the future and analysis which will determine its success. Each week, the main segment of the show aims to present the biggest news/event /trend and talking point of the week, while various other segments feature news-makers, top CMOs, agency heads and ad gurus, as well as happenings and news around the space.
Watch ‘Logo to IMPACT’ on Bloomberg TV India at 10.30 pm on Wednesdays, at noon on Saturdays and at 6 pm on Sundays.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions