‘Fame X’ to premiere on SAB from November 24, MTV to be part of jury

‘Fame X’ to premiere on SAB from November 24, MTV to be part of jury

Author | exchange4media Mumbai Bureau | Saturday, Nov 11,2006 8:02 AM

‘Fame X’ to premiere on SAB from November 24, MTV to be part of jury

The popular ‘Fame Gurukul’ is set to hit the small screen in a new avatar as ‘Fame X’ on SAB from November 24. The reality show will air Monday to Thursday at 9.00 pm and on Fridays at 10.00 pm.

SAB has roped in MTV to be part of the jury of ‘Fame X’. MTV India will use its expertise to test and determine the X-Factor among the contestants. ‘Fame X’ is a daily reality drama that tells the story of 14 talented singers from across the nation who vie for a place at the coveted Fame Academy.

The show is based on a Spanish reality show called ‘Operacion Triunfo’. SAB is collaborating with Endemol India to produce ‘Fame X’. Endemol India is the owner of this successful format and has produced the show worldwide.

This year, the ‘Fame X’ team has celebrities from the entertainment industry on its panel – Palash Sen will be the Dean of the Fame Academy, while VJ Sophie Choudry will play the role of Fame Kudi. Daler Mehndi and Indian pop singer Ganesh Hegde will be seen in the hot seat as judges of ‘Fame X’.

Commenting on the launch of the show, Vikas Bahl, Senior VP & Business Head, SAB, said, “We are glad to announce the launch of our first reality show and also welcome MTV India as part of the jury. MTV as a brand personifies the X quotient in terms of its unpredictability, popularity with the youth and the style quotient.”

Speaking of MTV’s association with ‘Fame X’, Aditya Swamy, Vice-president, Marketing, MTV Networks India, said, “As a brand that understands, reflects and leads the youth brigade, MTV is glad to be associated with SAB to help find that ‘unpredictably cool’ quotient in ‘Fame X’ contestants.”

The 14 finalists would live together at the prestigious ‘Fame Academy’ where their raw talent would be tested by industry experts, who would train them vocally and musically. They contestants would get to meet and perform alongside some of the music industry’s biggest stars, who would also mentor them. Meanwhile, cameras would follow the students’ every move, 24x7. Viewers would get to see their talents blossom and the drama of their personal relationships unfold with the passing of each week.

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