‘Buniyaad’ to be relaunched on SaharaOne from January 26

‘Buniyaad’ to be relaunched on SaharaOne from January 26

Author | Sumita Patra | Thursday, Jan 19,2006 8:05 AM

‘Buniyaad’ to be relaunched on SaharaOne from January 26

It was one serial that along with ‘Hum Log’ captured the entire nation’s attention and imagination in the 1980s, and now it is back to enthrall another generation of Indians. SaharaOne is bringing back Sippy Films’ ‘Buniyaad’ to the small screen from January 26, 2006. The serial will air from Monday to Saturday at 8 pm.

Elaborating on the reason for coming up with the show, Purnendu Bose, COO, SaharaOne, said, “Due to the westernisation of television these days, with international formats and foreign shows coming in, we have moved away from the soul of story telling. We have lost the basic fundamentals of story telling. We want to recreate an opportunity for generation next to see good story telling by showcasing ‘Buniyaad’.”

He further said, “Hardly 10-15 per cent of today’s generation has seen one of the best classics ever made on television. It is our constant effort to stay away from the saas-bahu conflicts. Through ‘Buniyaad’ we will be bringing back the values of good story telling on television and we feel that through this effort the gap for a good story will be filled.”

The show had premiered on Doordarshan in 1985 and poignantly captured the pain of partition with a powerful cast including the likes of Anita Kanwar, Alok Nath, Kanwaljeet, Kulbhushan Kharbanda, Abhinav Chaturvedi, Kruttika Desai, and Kiran Juneja, among others.

The relaunched ‘Buniyaad’ will see some minor changes. Said Bose, “The new soundtrack has been sung by Sonu Nigam. We have touched up the show a little bit.”

Commenting on the reason for choosing the 8 pm time slot, Bose said, “8 pm does not call for a strong appointment viewing.”

The 30-minute serial was being supported with a 360-degree media mix, including television promos, print campaigns, radio and below the line activities as well, informed Bose.

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