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‘Breaking News’ delivers the numbers for India TV in 9 PM-midnight slot

02-November-2005
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‘Breaking News’ delivers the numbers for India TV in 9 PM-midnight slot

When India TV launched ‘Breaking News’ on October 19, 2005, it aimed to redefine live and exclusive news presentation. Anchored by Rajat Sharma and Sudhir Chaudhury for three hours every weeknight, “this show is an act of faith – and a risk”, remarked Chintamani Rao, CEO, India TV. And it has delivered as per expectations, according to him.

Said an elated Chinta, “Seeing the TAM numbers for Week 43, I am delighted that our faith seems vindicated. Cumulatively across the three nights of Breaking News, India TV had a channel share of 24.6%, second only to Aaj Tak’s 25.9%.”

Through prime time (9 pm to midnight) India TV was No. 1 on the October 19 and 21, and No. 2 on October 20.” Taking a dig at the competition, he added, “This wasn’t for 4 minutes one day, which one news channel has been celebrating, nor from 2 to 4 pm on a Saturday, as another has!”

Chinta pointed out that over the nine hours it ran in Week 43, Breaking News “logged an average of 25 minutes per viewer, twice as much time as the next news channel. The upshot is greater viewer involvement with the content, and therefore greater receptivity from viewers.”

Breaking News has, in eights nights so far -- three in the first week and five in Week 44 -- delivered exclusive stories and insight on politics, crime, cricket, cinema which have generated public debate. The show made its debut with the first-ever evidence of the Bollywood-underworld link, showing footage of actor-MP Govinda with the who’s who of the underworld. “This led to a serious debate on probity in public life,” Chinta observed.

Among other top subjects covered include match-fixing in cricket with exclusive information on the current India-Sri Lanka series; and the crisis in UP highlighted by the secret correspondence between the Governor and the CM.

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