‘Bigg Boss Season 4’ came to a close on Saturday, January 8, 2011, giving Colors a parting gift of a high 6.7 TVR. With ‘Bigg Boss’ out of their programming mix, the channel now finds itself in need to fill the primetime slot. As per data from TAM Media Research, Colors has been maintaining ratings of about 250 plus in the last month of ‘Bigg Boss’, which steadily pulled in viewership for the channel. exchange4media looks at the fourth innings of the popular reality show…
‘Bigg Boss’ was launched on October 3, 2010 and had an exciting graph on the ratings front. The show opened with a rating of 4.75 TVR, which was higher than its competition, ‘Masterchef India’, Star Plus’s reality offering, but lower than Sony’s ‘Kaun Banega Crorepati’, which opened with 6.21 TVR.
Amidst the controversies that riddled the show, with the notice issued by the Ministry of Information and Broadcasting (MIB) on November 17, 2010, classifying the content on ‘Bigg Boss’ as ‘unsuitable for unrestricted public exhibition’ and ordering a revised timing slot between 11 pm and 5 am, the show survived the storm. Colors decided to challenge MIB’s decision and was granted a favourable hearing until which it continued to telecast ‘Bigg Boss’ at 9 pm as opposed to Imagine’s show ‘Rakhi ka Insaaf’, which fell under the same scrutiny and revised its time slot to 11 pm, something which greatly worked in Colors’ favour.
Speaking on the show’s journey, Ashvini Yardi, Programming Head, Colors, said, “This season has been the most successful for the show and has maintained ratings of 3.5 plus. In terms of buzz value created by the show, too, this has been our best season by far. ‘Bigg Boss’ has always justified the return on investments made, and during episodes like when Pamela Anderson was brought in, the show peaked. With ‘Chak Dhoom Dhoom’s next season, we will fill in the slots in programming left vacant by the giant.”
‘Chak Dhoom Dhoom’ is due for launch on Jaunary 14, 2011 and boasts of a star panel of celebrities comprising actress Mallika Sherawat and well-known dance masters Javed Jaffery and Terence Lewis.