If Colors was even slightly worried about whether the end of ‘Fear Factor - Khatron Ke Khiladi’ might lead to a slump in the channel’s ratings, Audience Measurement Analytics (aMap) numbers would come as a happy relief. The debut episode on August 17 of the second season of ‘Bigg Boss’, has opened to good numbers according to aMap data. The show has been brought in the same slot as ‘Fear Factor...’, but it is scheduled as a seven-day daily, which is seen as an experiment of sorts.
aMap data shows that more than 4 million audiences watched the first episode of ‘Bigg Boss – 2’. Colors stood at No. 1 position between 10:00 pm and 11.45 pm on the day with an average rating of 1.4 per cent amongst Hindi general entertainment channels.
Shilpa Shetty, winner of last season’s ‘Big Brother UK’, is the host for this show. There are 14 participants – Monica Bedi, Zulfi Sayed, Raja Chaudhary, Rakhi Vijan, Sambhavna Seth, Rahul Mahajan, Ehsaan Quereshi, Payal Rohtagi, Sanjay Nirupam, Ashutosh Kaushik, Deboojeet Saha, Aleena Walia, Ketaki Dave and Jade Goody (also a participant of ‘Big Brother UK’ along with Shetty).
The question that is on most people’s minds is whether ‘Bigg Boss – 2’ would keep the high for Colors that ‘Fear Factor - Khatron Ke Khiladi’ had done. Media observers think that it would even if it may be too early to pass any judgment on that. Industry leaders state that the key for the channel would be to create enough controversies to keep the channel in news.
Rajneesh Chaturvedi, National Director, MEC Access, observed, “Colors has managed to create the necessary hype around ‘Bigg Boss’. The show is in the news, there are a couple of controversies already, and the more that happens, the better it would be for the show.” Manoj Malkani, Senior Investment Director, MindShare India, noted that the kind of guests lined up on the show, were a perfect set to create some controversial situations that the show could benefit from. He said, “So far, the show is looking good. It is the kind of property that would pick up as the show progresses. So, you can expect the numbers to build up as we go forward.”
Arun Tyagi, AVP, Media, Reliance ADA Group, also thinks that the show has the potential to deliver good numbers for the channel. He said, “Shilpa Shetty has a fan following that would be attracted to the show. With people like Rahul Mahajan and Jane Goody, the channel has also managed to get together a very surprising mix of people together. It has all the right ingredients to keep the audiences engaged. Colors just needs to ensure that interesting things keep happening on the show.”
‘Bigg Boss’ in its first season hadn’t really changed the course for Sony. In its second season, Endemol India has partnered with Colors for the show. The latest entrant to the Hindi GEC space has tasted success with ‘Fear Factor...’, another Endemol property. The expectations from ‘Bigg Boss – 2’ are definitely high, and it is a matter of another week when the TAM Media Research numbers, too, are out on the show.