The second season of ‘Bigg Boss’, the Indian version of the Endemol reality format ‘Big Brother’ is all set to be aired on Colors. The show would replace ‘Fear Factor – Khatron Ke Khiladi’, one of the opening shows that Colors began its launch with on July 21, 2008. The show would go on for the next four weeks. ‘Bigg Boss’ is planned as a daily and actor Shilpa Shetty, who had created quite a sensation on ‘Big Brother’ UK version in January 2007, has been roped in for the show. Shetty’s role in the show has not been decided on as yet.
To be aired in the 10 pm slot, ‘Bigg Boss’ is slated to be on Colors for three months. Unlike any other show seen on television, ‘Bigg Boss’ on Colors is planned as a seven-day daily.
It may be recalled that the ‘Big Brother’ format was with Sony Entertainment Television last year. Earlier in the year, there were significant media speculations on whether Endemol and Sony would continue their relation on this format. One of the touted reasons on why ‘Big Brother’ or ‘Bigg Boss’ could move out of Sony was that the show had to work in seasons for the brand to build and stay with the Indian audience, and after January 2007, nothing was heard from ‘Bigg Boss’ on television. Neither Endemol India nor Sony officials had any comments to offer at the time. These speculations have now been put to rest with Colors taking over this format.
Though Rajesh Kamat, CEO, Colors, didn’t offer too many details on the show, he said, “‘Bigg Boss’ Season 2 is going to be aired on Colors. Colors is all about ‘jazbaat ke rang’ and ‘Bigg Boss’ is one of the unique formats that brings out all possible ‘jazbaat’ in one show.”
Shetty’s role on the format is significant as she has already played, and won, as a participant on the show. Indian news channels had repeatedly aired clippings from the show when the ‘racist’ controversy had broken on ‘Big Brother’s UK version, with Shetty caught in the midst of the action.
Colors and Sony Entertainment Television already have some clash on the ‘Fear Factor’ format, different versions of which are airing simultaneously on Sony Entertainment with Mukul Dev as the host, and on Colors with Akshay Kumar as the host in the same time band. This promises to be an interesting rating comparison.
As we know by now, new channels, especially general entertainment channels, no longer have the luxury to be given a few weeks to settle themselves. The war begins from the word go, and it has already begun for Colors.