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‘Balika Vadhu’ comes under fire in Parliament

15-July-2009
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‘Balika Vadhu’ comes under fire in Parliament

Colors’ leading show ‘Balika Vadhu’ came under the scanner in Parliament on July 14, 2009, when Janata Dal (United) President Sharad Yadav called for a ban on the popular daily soap for depicting child marriage.

The issue cropped up during Question Hour when Ambika Soni, Minister for Information and Broadcasting, was responding to a question on content code for the electronic media.

Refusing to react to the demand, Soni told mediapersons that she would look into the complaint and had asked Yadav to submit the details.

Yadav’s contention was that since child marriages were banned in India, any show depicting child marriage violated the Constitution.

‘Balika Vadhu’ is based on the life of child bride Anandi and her in-laws and takes up several social issues. The daily serial has been largely responsible for Colors’ climb to the top and has remained one of its most viewed shows.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.