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[V] Popstars props up Star Plus; Hooks youth

11-March-2002
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[V] Popstars props up Star Plus; Hooks youth

We were the first to review the programme, [V] Popstars (Inside Media Weekend dated 22nd February, 2002), and now are the first to bring you the audience verdict- the viewership pattern as reported by TAM.

First, a quick bite into numbers. The programme TVRs on Star Plus (Thursday, 21st Feb- 9 to 10 PM) were close to 4% against the time-band leader Sony's over 10%. The Channel Share of Star Plus and other 4 bouquet channels doubled to 14%. And teens and youth (10-24 Yrs) showed marked preference with their share (of total audience) increasing by 50%. Looks like Popstars had a good debut!

Lets look at the channel shares first. On a typical week, Thursday 9 to 10 pm slot is dominated by Sony with the two programmes KKusum and KKutumb ruling the air-waves. Star though still behind Sony managed a better show as compared to the other weeks. Channel shares too show a higher value than the previous week. A week before, on 14th Feb, Sony had close to 35% channel share in the 15-24 F TG and Star (all five channels) had just about 7%. On 21st Feb when Popstars was aired, Star's share almost doubled to 14% with Sony declining to around 30%.

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