Top Story

e4m_logo.png

Home >> Media - TV >> Article

[V] Popstars props up Star Plus; Hooks youth

11-March-2002
Font Size   16
[V] Popstars props up Star Plus; Hooks youth

We were the first to review the programme, [V] Popstars (Inside Media Weekend dated 22nd February, 2002), and now are the first to bring you the audience verdict- the viewership pattern as reported by TAM.

First, a quick bite into numbers. The programme TVRs on Star Plus (Thursday, 21st Feb- 9 to 10 PM) were close to 4% against the time-band leader Sony's over 10%. The Channel Share of Star Plus and other 4 bouquet channels doubled to 14%. And teens and youth (10-24 Yrs) showed marked preference with their share (of total audience) increasing by 50%. Looks like Popstars had a good debut!

Lets look at the channel shares first. On a typical week, Thursday 9 to 10 pm slot is dominated by Sony with the two programmes KKusum and KKutumb ruling the air-waves. Star though still behind Sony managed a better show as compared to the other weeks. Channel shares too show a higher value than the previous week. A week before, on 14th Feb, Sony had close to 35% channel share in the 15-24 F TG and Star (all five channels) had just about 7%. On 21st Feb when Popstars was aired, Star's share almost doubled to 14% with Sony declining to around 30%.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business