Turner International and Alva Brothers to jointly launch Hindi GEC

Turner International and Alva Brothers to jointly launch Hindi GEC

Author | exchange4media News Service | Wednesday, Dec 12,2007 5:27 PM

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<img src=http://www.exchange4media.com/e4m/images1/new2.gif border=0>Turner International and Alva Brothers to jointly launch Hindi GEC

Holding company Alva Brothers, which is the promoter of Miditech Pvt. Ltd, and Turner International have entered into a partnership to launch an entertainment channel in Hindi, and then in other Indian languages, targeted at the urban Indian audience. Additionally, Turner will also acquire a minority stake in Miditech, including all shares previously held by ICICI Ventures. The partners are currently seeking all regulatory approvals.

Under the agreement, Turner and the Alva Brothers will each own 50 per cent of the broadcasting venture. The yet-to-be-named entity will leverage the Alva Brothers’ in-depth understanding of Indian audience’s entertainment needs, and Turner’s expertise in operating broadcast networks globally. The venture will be managed by both partners.

Miditech will continue to be an independent content producer, focused on creating winning content for all broadcasters and corporate clients.

Commenting on the partnership, Niret Alva, Co-Promoter, Alva Brothers, said, “The relationship with Turner reaffirms the confidence Miditech enjoys in the marketplace. It will enable Miditech to independently widen the scope and depth of its innovative creative services to broadcasters and related customers. It is the beginning of a new journey of leadership for quality and imaginative content.”

“The partnership with the Alva Brothers further strengthens Turner’s presence in one of the most dynamic media markets in the world. This is our first foray in the general entertainment space in India, and we are confident that this powerful partnership, drawing on the strengths of both partners, will deliver ground-breaking quality programming to Indian audiences,” added Anshuman Misra, Managing Director, Turner International India Pvt. Ltd.

Nikhil Alva, Co-Promoter of Alva Brothers, commented, “Entering the broadcasting arena with the global expertise of Turner begins an exciting new chapter for the Alva Brothers. The channel will provide fresh alternative content to an increasingly discerning audience. We are confident that with our proven track record in the Indian media industry, the differentiated offering will appeal to the audience targeted.”

Also see:

Miditech also eyes broadcast space

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