World Wrestling Entertainment (WWE) and Ten Sports have announced a new agreement which will see WWE available exclusively on Ten Sports in India all the way till 2014. The agreement gives Ten Sports exclusive broadcast rights to over 450 hours of first run, WWE branded content in the Indian sub-continent, including Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Afghanistan and the Maldives.
WWE’s most successful programmes, including RAW, SmackDown and ECW, as well as special pay-per-view events, will be presented on Ten Sports. All WWE programming will feature a star-studded cast of WWE’s globally renowned superstars, including Randy Orton, John Cena, Triple H, Chris Jericho, Edge, Rey Mysterio, Batista, MVP, Kane and Undertaker, as well as present all the action, excitement, drama and great athleticism that have made WWE the most popular sports entertainment on television.
WWE programming consistently rates number one in daily sports content across the Indian sub-continent. Ten Sports CEO, Chris McDonald, said, “WWE has been with Ten Sports since our channel launched back in 2002. We are delighted to extend the relationship through the end of 2014.”
Andrew Whitaker, WWE President, added, “Our new agreement is a real testament to the strength of our business relationship with Ten Sports as a key global network partner. WWE boasts a strong record of delivering ratings success to our network partners across the world and we fully intend to continue to build the same level of success with Ten Sports.”
The agreement marks a third major, long-term rights acquisition for Ten Sports in the last two months, following new deals with the West Indies Cricket Board and the UEFA Champions League. In making the announcement, Ten Sports Senior Vice-President, Peter Hutton, said: “We have the key building blocks in place to continue our position as the sub-continent’s most watched sports channel and we look forward to further increasing our market share.”
Dominic Hayes, VP and Managing Director of Television and Digital at WWE, added, “Thanks to their broad reach and commitment to the WWE brand, Ten Sports is one of WWE’s most important business partners in the region, as demonstrated by the prime time scheduling of WWE programming. We are delighted to be able to continue our strong business relationship.”
Taj TV’s Ten Sports is available in more than 50 million C&S homes worldwide. The world’s biggest producer of cricket, the channel broadcasts cricket from Sharjah, West Indies, Pakistan, Sri Lanka, South Africa and Zimbabwe throughout the Indian sub-continent and Asia, as well as to the US and Canada (via Cricket Plus), the Middle East and North Africa.