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Friendship Day 2017 campaigns hit sweet and socially meaningful spots

By exchange4media News Service | Aug 08, 2017

While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes

PayU's LazyPay will let you put off payments by 15 days

By Venkata Susmita Biswas | Jun 07, 2017

PayU has set aside $50 million to develop, market, and promote the one of its kind deferred online payments service that launches in India today

Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By Ronald Menezes | May 26, 2017

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

Flipkart and Rivigo among 40 breakthrough brands of 2017: Interbrand report

By exchange4media News Service | May 24, 2017

The two Indian brands were part of the 40 selected globally this year

Guest Column: The native has arrived, but we are far from home: Rameet Arora

By Rameet Arora | May 02, 2017

The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editorial

Uncertain days await Burrp as Network18 plans to sell food discovery platform

By Saif Ahmad Khan | Apr 24, 2017

The board of directors at Network18 approved a proposal to restructure Burrp on April 19

Google Areo uses unique model to enter food delivery and home services sector

By Venkata Susmita Biswas | Apr 18, 2017

Technology giant Google plays it safe with its foray; will function only as an aggregator and not enter the fulfilment part of the business

Online fitness startup FITNAPP raises funds from SD Group

By exchange4media News Service | Mar 16, 2017

The mobile fitness marketplace will use the funds for online expansion, marketing, and technology

McDonald's introduces exciting features in the McDelivery® App

By exchange4media News Service | Feb 11, 2017

Leo Burnett India has conceptualised a web film to highlight the app’s user friendly UI

Snapdeal comes third in the loss tally with Rs 2,960 crore for FY16, after Amazon and Flipkart

By exchange4media News Service | Jan 19, 2017

Snapdeal’s loss, has reportedly, more than doubled to Rs 2,960 crore in the year ending March 2016 from its Rs 1,328 crore for the year ending March 2015, according to numbers filed with the Registrar of Companies

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