Search Result : Zindagi News
 

e4m NEONS OOH, 2017: Shortlist Unveiled

By exchange4media News Service | Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

Snapdeal launches five new commercials to help 'Unbox your Style'

By exchange4media News Service | Mar 16, 2017

Taking forward the brand narrative on Unbox Zindagi, these films explore moments where fashion is instrumental to defining a new phase of life, says Kanika Kalra, Vice President - Marketing, Snapdeal and FreeCharge

VideoTap Digital to unveil Interactive Smart Video platform at Mobile World Congress, Barcelona

By exchange4media News Service | Feb 25, 2017

The cloud-based platform will deliver dynamic, personalized, interactive videos on demand to consumers

ZEE signs multi-series deal with Eccho Rights

By exchange4media News Service | Jan 19, 2017

These series will premiere on Zee’s channel Zindagi. ZEE has won the rights to broadcast several hit Turkish dramas as well as the blockbuster Ukrainian series, Snowdrop, that launched on Zindagi on January 16 at 9 PM

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Guest Column: 2016 was a game changer year for the film exhibition business: Rahul Puri, Mukta Arts

By Rahul Puri | Jan 07, 2017

Rahul Puri, MD, Mukta Arts, on demonetisation, curb on piracy, and big international digital entities Netflix and Amazon Prime Video making the film market more dynamic and fierce than ever before

2016 for ecommerce: Teething competition, markdown in valuation and huge investment

By exchange4media News Service | Jan 06, 2017

Merger, partnership, acquisition, steep markdown in valuation, huge investments and brand makeover 2016 witnessed everything in ecommerce sector. A flashback at how the year treated the top three players, Amazon India, Flipkart and Snapdeal

Guest Column: 2017 will surely see content evolution in India with social surround playing a key role: Sunil Buch, ZEEL

By Sunil Buch | Jan 02, 2017

Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Limited (ZEEL) recalls the highlights of 2016 and what to expect in 2017

How should e-commerce players tweak their communication strategy in 2017?

By Sarmistha Neogy | Jan 02, 2017

We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...

Netflix ups its ante to contend with Amazon Prime

By exchange4media News Service | Dec 19, 2016

Netflix suddenly became relatively active around the launch of Amazon Prime Video in India with its slew of announcements of its offerings. The rivalry just got more pronounced

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