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Free Press Journal embarks on school contact activity

By exchange4media News Service | Aug 24, 2012

Free Press Journal has embarked on a Scrapbook Competition for school students, wherein prizes worth Rs 5 Lakh will be given away

Laptops seek to shed luxury tag; Zenith Computers unveils sub-Rs 15k laptop

By exchange4media News Service | Sep 02, 2008

There was a time when laptops were priced above Rs 1 lakh. But now, the laptop is ready to shed its luxury tag and become a mass product. Prices of laptops have be steadily coming down, contrary to the general inflationary trend in the market, and with the launch of Zenith Computers’ EcoStyle, the laptop has broken the sub-15k price barrier.

VGC’s Ryan Menezes joins McCann Erickson as Executive Creative Director

By exchange4media Mumbai Bureau | Apr 12, 2008

Ryan Menezes, who had recently put in his papers at Vyas Giannetti Creative as Executive Creative Director, has joined McCann Erickson Mumbai in a similar capacity.

Mudra Group strengthens media offering; launches two new specialist media agencies

By exchange4media Mumbai Bureau | Apr 02, 2008

Mudra Group is strengthening its media and content businesses. The Group has created a new line of business called Mudra MAX under which it has launched two independent agencies – Mudra Connext and Mudra Radar. Chandradeep Mitra is taking over as President of Mudra MAX.

OMS appointed integrated media agency for mobile payment service ZipCash

By exchange4media Mumbai Bureau | Mar 25, 2008

Optimum Media Solutions (OMS), the independent media arm of the Mudra Group, has been appointed to handle the integrated media duties of ZipCash, a mobile payment service that provides an SMS-based payment mechanism. The win comes following a multi-agency pitch.

OMS bags media mandate for Hot Spot Retail; account size Rs 20 cr-plus

By Pallavi Goorha | Mar 14, 2008

Optimum Media Solutions (OMS), the specialist media independent belonging to the Mudra Group, has bagged the media duties of multi-brand technology retail chain, Hot Spot Retail. The account size has been pegged at upwards of Rs 20 crore.

OMS to handle media duties of Cera Sanitaryware

By Pallavi Goorha | Jan 21, 2008

Cera Sanitaryware has assigned its media business involving media planning, buying and operations to Optimum Media Solutions (OMS). The incumbent agency was Mediacom. The account size is estimated to be around Rs 5-7 crore.

Amit Ray to join B.A.G. Films as Head of Business Development & Strategic Planning

By Abhijeet Mukherjee | Jul 23, 2007

Amit Ray, Director, Strategic Planning and Business Development, Percept Communications has put in his papers. He is joining B.A.G. Films and Media Pvt Ltd as Head of Business Development and Strategic Planning.

Laptop sales set to double next year

By Source: Business Standard | Dec 26, 2006

Over the last 12-18 months laptops have become a part of the personal gadget requirements of the youth, giving the much required impetus to the notebook market which is now doubling in size.

OMS bags media duties for Yatra.com

By exchange4media News Service | Dec 15, 2006

OMS (Optimum Media Solutions), the specialist media independent belonging to the Mudra Group, has been appointed the media AOR for travel portal Yatra.com. The win was following a multi-agency pitch. Industry sources peg the size of the business in the region of Rs 8-10 crore. The creative duties are being handled by Everest Advertising.

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