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Star Plus, Rishtey lead urban and rural markets respectively @BARC Ratings Week 2

By exchange4media News Service | Jan 19, 2017

Star Plus retained its leadership in the second week of BARC 2017 (January 7-13) in the urban market, garnering 470 million impressions. Rishtey continued to rule the rural market with 376 million impressions

ZEE signs multi-series deal with Eccho Rights

By exchange4media News Service | Jan 19, 2017

These series will premiere on Zee’s channel Zindagi. ZEE has won the rights to broadcast several hit Turkish dramas as well as the blockbuster Ukrainian series, Snowdrop, that launched on Zindagi on January 16 at 9 PM

Sony ROX HD will stand its own ground and become successful: NP Singh, SPN

By exchange4media News Service | Jan 17, 2017

Sony Pictures Networks India has set its eye on achieving leadership in the Hindi music space and grabbing a large market share with the launch of it second music channel, Sony ROX HD

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Star Plus leads in urban market, Rishtey leads rural market@ BARC Ratings Week 1

By exchange4media News Service | Jan 13, 2017

Star Plus reinstates its first position in BARC’s first week of 2017 (December 31-Janurary 6) in the urban market. Rishtey continued to rule the rural market

FreeCharge ties up with Jaipur Literature Festival for first cashless edition of event

By exchange4media News Service | Jan 12, 2017

Partnerships with retail chains, raising money from Jasper Infotech and now association with Zee Jaipur Literature Festival, 2017 has started off with a bang for digital wallet FreeCharge

Zee Cine Awards 2017 to be held in March

By exchange4media News Service | Jan 11, 2017

With Zee Entertainment reaching out to over 1 billion viewers across 171 countries, the event will be telecasted nationally and globally

Airtel, Flipkart, Pan Bahar Masala among others in the dock for flouting ASCI norms

By exchange4media News Service | Jan 10, 2017

In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 162 advertisements. Out of 98 advertisements against which complaints were upheld, 37 belonged to the Healthcare category, 31 to the Education category, followed by 6 in the Food & Beverages category, 5 in Personal Care Category and 19 advertisements from other categories

ZEE Theatre to tour nation, stage 12 plays across 15 cites

By exchange4media News Service | Jan 09, 2017

The plays will feature theatre stalwarts Makarand Deshpande, Sunil Shanbag, Mahesh Dattani, Nitish Bharadwaj, and Sonali Kulkarni, among others

Viacom18 opens with a bang in 2017; Colors leads urban, Rishtey leads rural market @BARC ratings

By exchange4media News Service | Jan 06, 2017

Colors tops BARC chart in urban market garnering 463 million impressions while Rishtey continued its lead in rural with 338 impressions for week 52 (December 24-30)

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