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Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By Madhuwanti Saha | May 24, 2017

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

PromaxBDA Conference & Awards 2017 ends on a high note

By exchange4media News Service | May 23, 2017

Top awards were bagged by Star India, Viacom18, Sony Pictures Network India and Zee Entertainment

Zee group news channel Zee Hindustan goes live

By exchange4media News Service | May 23, 2017

Will flash more than 1500 news stories throughout the day

Private DTH operators least perturbed by DD Free Dish's expansion

By Saif Ahmad Khan | May 22, 2017

Free Dish is offering vacant non-news and current affairs DTH slots as part of an e-auction on May 25

2013 redux: When channels pulled out of TAM

By exchange4media News Service | May 19, 2017

In the 2013 standoff between broadcasters and TAM, advertisers steadfastly stood behind the TV audience measurement agency

Star Plus and Sony Pal continue to lead urban and rural markets respectively @ BARC Week 19

By exchange4media News Service | May 19, 2017

Star Plus and Sony Pal continue to dominate over urban and rural market with 422 million and 431 million impressions, respectively, as per BARC’s data for week 19

BTVi ropes in Anuj Katiyar as Marketing and Research Head

By exchange4media News Service | May 18, 2017

Katiyar will play a pivotal role in leading the brand’s growth strategy

Essel Group turns 90, launches 3 initiatives at gala attended by PM, President

By exchange4media News Service | May 15, 2017

The 3 new launches include the Rs 5,000 crore DSC Foundation, Sarthi and its English global news network, WION. Winners of the debut Zee Media Family Business Legacy Awards were also honoured

Guest Column: Understanding the Tamil GEC space in South regional market

By Venugopal Nair | May 15, 2017

Dubbed Hindi Fiction is disrupting the southern market and broadcasters can turn it to their advantage if they stay alert, says Venugopal Nair, Senior Media Personnel and formerly, Sr Vice President, Polimer TV

Kumkum Bhagya maintains lead overall, Naagin recaptures urban market @ BARC Top 10 Shows in Week 18

By exchange4media News Service | May 15, 2017

While 'Kumkum Bhagya' continued to become the most watched show overall, 'Naagin' and 'Baalveer' topped the urban and rural markets, respectively

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