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VideoTap Digital to unveil Interactive Smart Video platform at Mobile World Congress, Barcelona

By exchange4media News Service | Feb 25, 2017

The cloud-based platform will deliver dynamic, personalized, interactive videos on demand to consumers

Second season of 'Naagin' maintains lead across all markets in the Top 10 Shows@BARC ratings

By exchange4media News Service | Feb 24, 2017

Colors’ ‘Naagin’ Season 2 continued to top overall and urban market in BARC’s Top 10 shows. The same show on Rishtey maintained its lead in the rural market

Star Plus takes lead in urban market; Rishtey continues to reign rural market: BARC Week 7 Ratings

By exchange4media News Service | Feb 24, 2017

According to BARC data for week 7 (February 11-17), Star Plus dethroned Colors to rule the urban market with 459 million impressions while Rishtey maintained its lead position in the rural market with 317 million impressions

Washington Post's Rama Lakshmi joins The Print; BCCI's Nishant Arora joins The Quint

By exchange4media News Service | Feb 24, 2017

Several prominent editorial movements took place recently

Not Just Sensex, Mukesh Ambani's #100MillionOnJio Rocks Twitter, TV

By Priyanka Mehra | Feb 23, 2017

A defining speech of RIL Chairman Mukesh Ambani on Tuesday afternoon on Jio didn't just fire up the bell-weather stock to a nine-year high on Wednesday, but Twitter and TV as well

Carried Yesterday : ZEEL appoints Prathyusha Agarwal as CMO

By exchange4media News Service | Feb 22, 2017

She was earlier Head of Marketing at Tata UniStore

enba 2016: shortlist unveiled

By exchange4media News Service | Feb 21, 2017

The jury for enba 2016 was led by Star India’s Managing Director, Sanjay Gupta.

New shows of Zee TV and Colors boost GECs' viewership by 66% and 39% respectively: BARC @Week 6

By exchange4media News Service | Feb 21, 2017

Ahead of elections specific properties, news channels such as Aaj Tak, India TV and News18 India too improved their viewership ratings considerably

Zee Media Q3 results: Despite demonetisation, ad revenues up by 10 per cent; increase from Rs 103.46 crore to Rs 114.43 crore

By Saif Ahmad Khan | Feb 21, 2017

Despite demonetisation of high currency notes in November 2016, ZMCL’s advertising revenues increased

Pitch Madison Advertising Report 2017: What advertisers are getting wrong?, experts debate with Arnab Goswami

By exchange4media News Service | Feb 20, 2017

The Pitch Madison Advertising Report 2017 was recently released at the ITC Grand Central in Mumbai. On the sidelines of the launch a panel discussion was held on the topic, What advertisers are getting wrong?, moderated by Arnab Goswami

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