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Prime Time Awards: 2017 is going to be the biggest year ever for media measurement in the country: C V L Srinivas

By Madhuwanti Saha | Jan 23, 2017

At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportunities it holds for the industry

Prime Time Awards: Short and long form advertising will co-exist: Sunil Kataria, Godrej India

By exchange4media News Service | Jan 23, 2017

Sunil Kataria, COO-Sales and Marketing SAARC, Godrej India, at the third edition of the Prime Time Awards, shared his views on the future of advertising. Kataria drew special attention to adapting video advertising to the digital space and the concept of native advertising

Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year

By exchange4media News Service | Jan 23, 2017

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year

Z Living Network's new primetime reality block premieres January 2017 in the US

By exchange4media News Service | Jan 23, 2017

The line-up includes three new original series Altar’d, Finding Fido, and POPSUGAR Presents: Conquered, focused on all aspects of healthy living.

Grey Parrot creates ambitious OOH campaign for Zee Cinema

By exchange4media News Service | Jan 21, 2017

The campaign was for Baar Baar Dekho, which has its worldwide TV premiere today

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Naagin dominates urban and rural markets: BARC's week 2 data

By exchange4media News Service | Jan 20, 2017

The ‘Naagin’ franchise has turned out to be a favourite among urban and rural market, both individually and collectively, according to BARC data in week 2 (January 7-13)

Star Plus, Rishtey lead urban and rural markets respectively @BARC Ratings Week 2

By exchange4media News Service | Jan 20, 2017

Star Plus retained its leadership in the second week of BARC 2017 (January 7-13) in the urban market, garnering 470 million impressions. Rishtey continued to rule the rural market with 376 million impressions

ZEE signs multi-series deal with Eccho Rights

By exchange4media News Service | Jan 19, 2017

These series will premiere on Zee’s channel Zindagi. ZEE has won the rights to broadcast several hit Turkish dramas as well as the blockbuster Ukrainian series, Snowdrop, that launched on Zindagi on January 16 at 9 PM

Sony ROX HD will stand its own ground and become successful: NP Singh, SPN

By exchange4media News Service | Jan 17, 2017

Sony Pictures Networks India has set its eye on achieving leadership in the Hindi music space and grabbing a large market share with the launch of it second music channel, Sony ROX HD

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