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ZEE expands US portfolio with launch of Telugu movie channel, Zee Cinemalu

By exchange4media News Service | Feb 08, 2017

The launch makes Zee the biggest multi-cultural broadcaster in the US, with 37 channels

Grey Parrot creates ambitious OOH campaign for Zee Cinema

By exchange4media News Service | Jan 21, 2017

The campaign was for Baar Baar Dekho, which has its worldwide TV premiere today

Zee Cine Awards 2017 to be held in March

By exchange4media News Service | Jan 11, 2017

With Zee Entertainment reaching out to over 1 billion viewers across 171 countries, the event will be telecasted nationally and globally

Zee Entertainment launches celebrity chat show 'Starry Nights'

By exchange4media News Service | Jan 02, 2017

Hosted by noted trade analyst Komal Nahta, the show will cater to international audiences exclusively

Shortlist for IPRCCA 2016 unveiled

By exchange4media News Service | Nov 29, 2016

The award process for IPRCCA 2016 is adjudicated by a thirteen-member jury led by Senjam Raj Sekhar, Head of Corporate Communications, Flipkart

GECs incorporate demonetisation track to stay topical, educate consumers & grab eyeballs

By Sarmistha Neogy | Nov 28, 2016

&TV’s ‘Bhabiji Ghar Par Hain’, ‘Taarak Mehta Ka Ooltah Chashmah’ and ‘Chidiya Ghar’ on Sab TV have integrated demonetisation in their tracks

137 pay channels violate TRAI's 12-min ad cap rule; B4U Movies and ETV Rajasthan aired maximum duration of advertisements in non-news and news list respectively

By exchange4media News Service | Nov 09, 2016

112 non-news and 25 news channels have violated the 12-minute ad cap rule of TRAI between March 28, 2016 to June 26, 2016. B4U Movies and ETV Rajasthan topped in non-news and news chart respectively for the second time

AajTak sets a new record of over 150 mn viewers in week 39

By exchange4media News Service | Oct 07, 2016

In 15+, HSM, AajTak Coverage beats GEC & Movie Channels on Surgical Strike Day including Zee TV, Colors, Sony, Zee Cinema & Star Gold

'The Tonight Show Starring Jimmy Fallon' catapults Comedy Central ratings by 15x in week 38

By exchange4media News Service | Oct 05, 2016

‘The Tonight Show Starring Jimmy Fallon’ on Comedy Central increased the viewership by 15 times. The telecast of the 68th Emmy Awards on FX and Star World fuelled the hike in ratings of the channels. The telecast of Paytm Test Series 2016 Live - India vs New Zealand - 1st Test on STAR Sports 1 and STAR Sports 3 fetched impressive ratings for the network. Also, the World Television Premier of ‘MSG: The Messenger of God’ and ‘Sardaar Gabbar Singh’ improved the viewership ratings of Zee Cinema

Zee Classic does a programming rejig; ropes in Arjun Kapoor as its ambassador

By exchange4media News Service | Sep 29, 2016

From October 3 Zee Classic revamped its programming strategy which includes a dedicated timeslot to each decade of Hindi Cinema. To reinstate it, the channel has launched a new campaign with a theme called Aaj Ka Class, featuring Bollywood actor Arjun Kapoor

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