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Shortlist for IPRCCA 2016 unveiled

By exchange4media News Service | Nov 29, 2016

The award process for IPRCCA 2016 is adjudicated by a thirteen-member jury led by Senjam Raj Sekhar, Head of Corporate Communications, Flipkart

GECs incorporate demonetisation track to stay topical, educate consumers & grab eyeballs

By Sarmistha Neogy | Nov 28, 2016

&TV’s ‘Bhabiji Ghar Par Hain’, ‘Taarak Mehta Ka Ooltah Chashmah’ and ‘Chidiya Ghar’ on Sab TV have integrated demonetisation in their tracks

137 pay channels violate TRAI's 12-min ad cap rule; B4U Movies and ETV Rajasthan aired maximum duration of advertisements in non-news and news list respectively

By exchange4media News Service | Nov 09, 2016

112 non-news and 25 news channels have violated the 12-minute ad cap rule of TRAI between March 28, 2016 to June 26, 2016. B4U Movies and ETV Rajasthan topped in non-news and news chart respectively for the second time

AajTak sets a new record of over 150 mn viewers in week 39

By exchange4media News Service | Oct 07, 2016

In 15+, HSM, AajTak Coverage beats GEC & Movie Channels on Surgical Strike Day including Zee TV, Colors, Sony, Zee Cinema & Star Gold

'The Tonight Show Starring Jimmy Fallon' catapults Comedy Central ratings by 15x in week 38

By exchange4media News Service | Oct 05, 2016

‘The Tonight Show Starring Jimmy Fallon’ on Comedy Central increased the viewership by 15 times. The telecast of the 68th Emmy Awards on FX and Star World fuelled the hike in ratings of the channels. The telecast of Paytm Test Series 2016 Live - India vs New Zealand - 1st Test on STAR Sports 1 and STAR Sports 3 fetched impressive ratings for the network. Also, the World Television Premier of ‘MSG: The Messenger of God’ and ‘Sardaar Gabbar Singh’ improved the viewership ratings of Zee Cinema

Zee Classic does a programming rejig; ropes in Arjun Kapoor as its ambassador

By exchange4media News Service | Sep 29, 2016

From October 3 Zee Classic revamped its programming strategy which includes a dedicated timeslot to each decade of Hindi Cinema. To reinstate it, the channel has launched a new campaign with a theme called Aaj Ka Class, featuring Bollywood actor Arjun Kapoor

ZEEL slated to launch its Telugu movie offering Zee Cinemalu in September

By exchange4media News Service | Aug 27, 2016

Zee Entertainment Enterprises Ltd brings a new Telugu movie channel called Zee Cinemalu to compliment its GEC Zee Telugu

Zee Cinema launches new brand awareness campaign in four cities

By exchange4media News Service | Aug 20, 2016

Zee Cinema has unleashed an interesting and engaging brand awareness campaign in four cities including Mumbai, Pune, Nashik and Nagpur in Maharashtra.

Zee Q1 FY17 ad revenue up by 19.2% to Rs 9,120 million

By exchange4media News Service | Jul 27, 2016

Advertising revenues for the quarter were Rs 9,120 million, recording a growth of 19.2% over Q1 FY16. During the quarter, domestic advertising revenues stood at Rs 8,415 million while international advertising revenues stood at Rs 705 million

Times Now's Modi-Arnab interview rockets slot ratings by 5 times

By Priyanka Mehra | Jul 11, 2016

In week 26 (25 June-1 July, 2016) of BARC Ratings, Arnab Goswami’s interview with PM Modi on Times Now’s show ‘Frankly Speaking increased the ratings of the slot exponentially. Modi covered a lot of ground, from economic reform to domestic politics to foreign policy in this interview

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