Search Result : Zandu News

Why are L'Oreal, HUL, Nestle going the Patanjali way?

By exchange4media News Service | Jul 04, 2016

Competition has intensified in Ayurveda segment in the consumer goods space with FMCG players coming up with new launches to counter Patanjali Ayurved’s disruption in the segment

BBDO India appoints Ritu Sharda as Senior ECD, Delhi

By exchange4media News Service | Apr 21, 2016

Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’.

Baba Ramdev shines with marketing asanas, top FMCG players on back foot

By Neeta Nair | Mar 28, 2016

By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion

Emami wins disparagement case against Reckitt's Moov

By exchange4media News Service | Feb 11, 2016

The Supreme Court has dismissed the appeal filed by Reckitt- Benckiser which challenged a judicial injunction brought by Emami Limited against an advertisement of the pain ointment Moov

Patanjali Ayurved's bitter pill for MNC's

By Madhuwanti Saha | Feb 09, 2016

From a nonexistent advertising budget to one of the biggest FMCG advertiser, Patanjali Ayurved’s steady growth has managed to make multi-national giants take notice and be wary of its presence at the same time

Emami enters packaged honey category under its Zandu brand, charges 35% premium

By exchange4media News Service | Jan 15, 2016

Emami has entered into packaged honey category under its Zandu brand. The product is priced at a 35 per cent premium and claims to have no sugar, something which no other player has claimed

India-Pak match ad revenues estimated at Rs.100-110 crore

By Collin Furtado | Mar 10, 2015

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

FCB Ulka appoints Tushar Pal as Creative Director

By exchange4media News Service | Dec 04, 2014

Pal started his career at Euro RSCG (now Havas), and thereafter has had successful stints at Mudra, Leo Burnett, Rediffusion Y&R and Ogilvy

Personal & healthcare sector continue to lead in misleading ads

By exchange4media News Service | Apr 15, 2014

In January 2014, ASCI's Consumer Complaints Council upheld 134 out of 144 ads. Ads in the Personal & Healthcare sector category again emerged with 77% of total misleading ads

Why brands love Ranbir Kapoor?

By Twishy | Jan 09, 2014

The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility in the hyper-competitive market