Has the GST campaign missed the bull's eye, ask experts

Experts feel that the GST campaign is high on nationalism but low on relevant details

Motilal Oswal Financial Services' latest campaign showcases their expertise

Conceptualised by Mullen Lintas Mumbai, the brand campaign highlights MOFS as an equity investing expert

RR Kabel's new ad campaign bridges distances

RR Kabel’s new campaign is switching on the emotions along with electricians

ASCI upholds complaints against 130 out of 199advertisements

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were...

Godrej protekt creates a memorable rhyme for hand-sanitizer

The film, conceptualised by Creativeland Asia, highlights children’s love for exploring

Honda launches campaign for CB Shine SP

The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his p...

Ad from across the border starring Fawad Khan has Indians in a tizzy

Fawad Khan’s appearance in Pakistani property portal Zameen.com’s TVC is just what his Indian fans needed

Dr Batra's Homeopathy launches new campaign, #PhirSeBachpan

The integrated campaign conceptualised by Water Communications combines a mix of TV, Radio, Digital and Printadvertisements

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

KFC's secret recipe to staying relevant

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Times Music acquires rights of Kannada label Ashwini Recording Company

Established in 1985, Ashwini Recording Company is focused entirely on creating and distributing devotional songs, which will now be available on Times...

Yatra embarks on a new journey

As Yatra is on a mission to revolutionise online travel bookings with its innovative offerings, CMO Vikrant Mudaliar tells us why it is the only site...

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO, Droom

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Differentiated customer experience is key to success in marketing: Kiran Veigas, Happiest Minds Technologies

In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy,...

Why weak marketing of Tubelight made things worse…

Tubelight has turned out to be a box-office dud due to a weak storyline and an even weaker Salman Khan; film experts believe that the film could have...