Bigg Boss is the biggest entertainment property in the online video space: Gaurav Gandhi, Voot

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising rev...

CogMat wins digital mandate for Lohiya Group’s Gold Drop and Sooprlife brands

The agency will manage the brands’ entire digital media duties, including Social Media Management, Search Engine Optimisation, Influencer Marketing, M...

CARS24 Rolls Out TVC Featuring Boman Irani For #BechneWalaPrice

360–degree campaign across television, digital, radio and OOH across major cities

Impact Person Of The Year: Which Of These Predictions Will Come True Tonight?

Industry leaders play the guessing game, and tell us who according to them would win the IMPACT Person of the Year 2017 award

We’re the highest spender in our category: Chandru Kalro, MD, TTK Prestige

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Britannia NutriChoice Digestive's TVC inspires youngsters to embrace healthy eating

The new TVC campaign talks about that instant feeling of gratification when one starts something healthy!

Dentsu Webchutney creatively combats racism with #TheRacistCover

Conceptualised by Dentsu Webchutney, ‘The Racist Cover’ campaign demonstrates the ill-effects of racism in a simple way. The campaign is supported by...

CEAT further empowers women with Safety Grip campaign

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combi...

Shell takes up the cause of environment conservation with a video starring Jennifer Hudson

Music video is the next chapter of Shell’s award-winning #makethefuture campaign on clean energy initiatives

ALTBalaji basks in the validation received for 'BOSE: Dead/Alive'

Made on a shoestring budget starring Rajkummar Rao, the team reports that its the most binge watched series across digital mediums

Google shares insights and ad solutions for winning India’s digital consumers

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered...

Screen Patti launches fresh branded video series Bonnet Pe Charcha with Total Oil India

After the famous Chai Pe Charcha and Daaru Pe Charcha, the fresh new series will see intense ‘charcha’ sessions between two young guys over a car bonn...

Wagh Bakri Tea Group takes legal action against ad plagiarism

A 2015 ad for Wagh Bakri Tea, conceptualised by Scarecrow Communications, was plagiarised by Gujarat-based brand Jay Jawan Tea

'Hooq's Hollywood focus has increased subscriptions ten fold'

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

Barbeque Nation launches ad campaign ‘Kyu nahi, Barbeque”

The idea behind the campaign is to tell people that celebrations need not have a reason. An occasion is not the only reason to celebrate

Growth has been muted since demonetization: Abraham Thomas, Radio City

Abraham Thomas, CEO, Radio City on bringing India’s first video FM, localisation strategy, delay in the measurement and when does he expect categories...

'Experts’ return in a campaign sequel by Mullen Lintas for Motilal Oswal

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcin...

Guest Column: What is the forecast for video advertising in 2017-18?

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction...