Top 5 viral ads of the month

Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm

Mullen Lintas targets blue collar hiring space for QuikrJobs with a lighthearted campaign

Mullen Lintas in their latest three film campaign, highlights the ease of hiring workforces in manufacturing, call centre and banking through QuikrJo...

Ogilvy’s adorable campaign for Reliance General Insurance's Free Roadside Assistance is refreshing yet effective

To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance

EDITED: Top 5 viral ads of the month

Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm

SillyMonks Youtube MCN garners 1 billion viewing minutes in October

Silly Monks manages around 950 youtube channels with over 4 lac video assets in their network

It was a happy Diwali, ad spends report 15-20% increase over last year : Experts

This much-needed recovery and increase in spends will help the advertising industry experience an overall growth of around 10-12 per cent over last ye...

With over 25 mn views, The Aam Aadmi Family hits all the right notes

The Aam Aadmi Family’ by The Timeliners starring Brijendra Kala, Lubna Salim, Sudheer Chaubeesi leaves the audience wanting for more at the end of Sea...

Anushka Sharma, when paired with Virat Kohli, grabs the interest of a wide audience: Shilpi Modi, Director, Manyavar

Shilpi Modi, Director, Manyavar gets candid on the recent ad campaign that took the internet by storm, convincing Virat and Anushka to do the ad and m...

Max Fashion's #EndlessWays TVC Gives Contemporary Urban Lifestyle A Fresh Take

The film has been conceptualised by JWT and brilliantly leverages the insight that there are endless ways to win your partner back after a tiff

We don't want to push ads on kids: Vinoth Chandar CEO,ChuChuTV

Chandar tells exchange4media that the brand’s increasing popularity around the world has propelled them to dive into the business of creating consumer...

Developers can now see how visitors use websites with Google’s Chrome User Experience Report

Google plans to release more Chrome metrics data each month as part of the project named the Chrome User Experience Report.

Digital audio advertising is where video advertising was five-six years ago: Dennis Oudejans, CEO, AdVoice

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Indian digital space saw 10,000 advertisers this festive month: Adby Ventures Report

97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on...

Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutio...

Crystal launches TVC using its mascot to create brand visibility

For an integrated marketing campaign, the TVC is being followed up by field-level campaign using the brand mascot

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution