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Soon, online video content for South Indian audiences

By exchange4media News Service | Dec 09, 2016

KPV, a new venture from Tamil Nadu, will launch YUV, a mobile-first platform for original video content in south Indian languages

Span Communications wins media and creative mandate of IBA's Cyber Security campaign

By exchange4media News Service | Dec 09, 2016

Span Communications is also handling the digital/ social media campaign of financial inclusion, Ministry of Finance, supported by IBA for a period of 12 months

YouTube to show more local language content

By exchange4media News Service | Dec 09, 2016

The language preference is based on a combination of the user interface language, watch history, and location. If you think that YouTube has identified the wrong language for you, you can change your language. Or you can simply watch more videos in your language, and YouTube will gradually correct itself

HP India appeals to audience with a humourous new campaign

By Priyanka Mehra | Dec 08, 2016

This campaign that has a humourous flavour to it is unlike the brand’s previous campaigns which have been functional and product feature-based

While US lobbyists demand transparency on social media endorsements; India lags behind

By Venkata Susmita Biswas | Dec 08, 2016

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Airtel brings back 'Har Ek Friend Zaroori Hota Hain' campaign to promote new product features

By Sarmistha Neogy | Dec 07, 2016

The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

By exchange4media News Service | Dec 06, 2016

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

Indian Marketing Awards 2016: Winners Speak

By exchange4media News Service | Dec 06, 2016

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Guest Column: How to adapt to the 'brave new world' of content ecosystem? – Shailja Varghese

By exchange4media News Service | Dec 05, 2016

As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese

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