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Big brands down south welcome Onam with inimitable campaigns

By Akshata R Murthy | Aug 18, 2017

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the festive season

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

Facebook and YouTube will help faster adoption of non-linear forms of consumption: Vamshi Reddy

By Madhuwanti Saha | Aug 16, 2017

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Independence Day campaigns that said it all

By Venkata Susmita Biswas | Aug 16, 2017

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Brands touch hearts this Independence Day

By Misbaah Mansuri | Aug 14, 2017

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

CEAT joins hands with MMRDA for pothole repair campaign

By exchange4media News Service | Aug 12, 2017

CEAT also tied up with Green Rubber Crumb to prepare rubber crumb from used tyres, which was mixed with bitumen to improve its binding properties and fill potholes

Duroflex launches Energise range with 'Ready for tomorrow' campaign

By exchange4media News Service | Aug 12, 2017

Mattress brand Duroflex, has rolled out a 360-degree campaign to announce the launch of its latest range, Energise, meant for people with active lifestyle

J&J's digital campaign on diabetes garners reach of 5.6 mn

By Misbaah Mansuri | Aug 12, 2017

The company also plans to rope in bloggers and influencers to have conversations and give their reviews on the product and the campaign

Jal Mahotsav from MP Tourism gets its latest TVC right with a childlike heart

By exchange4media News Service | Aug 12, 2017

The stop motion TVC was shot with over 700 water colour paintings, where the key frames were painted by children and the style was carried forward by more than 30 professional artists

Ace Boxer Vijender Singh is the Face of Patanjali Health Drink - Power Vita

By Venkata Susmita Biswas | Aug 11, 2017

The marketing campaign for the new product is led by a TVC conceptualised by DDB Mudra North

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