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Outbrain launches Automatic Yield, an industry-first technology to connect content and revenue

By exchange4media News Service | Mar 28, 2017

Automatic Yield will let publishers measure the value of each and every piece of content they produce and publish, in real time. Singapore Press Holdings to be the first partner to trial this technology in the Asia Pacific region

Let's talk about sex, baby: Durex Jeans gets the conversation rolling

By exchange4media News Service | Mar 27, 2017

The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear

My daughter is already far better than I am and thinks way ahead for the company: Devendra Shah, Parag Milk Foods

By exchange4media News Service | Mar 27, 2017

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

BIBA unveils new brand philosophy through first-ever TVC

By exchange4media News Service | Mar 25, 2017

Through television, our attempt is to not simply reach out to all women but to connect with each and every one of them, says Siddharth Bindra, Managing Director, BIBA Apparels

Infectious creates quirky campaign for Tasty Treat

By exchange4media News Service | Mar 25, 2017

The campaign is inspired by classic Bollywood plot twists, and is directed by Bollywood director Tigmanshu Dhulia

Mullen Lintas Delhi creates #Selfiestan campaign for Gionee starring Alia Bhatt

By exchange4media News Service | Mar 25, 2017

#Selfiestan is the embodiment of a world where people can express themselves freely and showcase their love for selfies, says Arvind R Vohra, Managing Director and Country Head, Gionee India

UrbanClap launches third TVC; urges consumers to take charge with the push of a button

By exchange4media News Service | Mar 25, 2017

This is the first time the brand has roped in actors Sumeet Vyas and Rasika Dugal, who convey the message via a TVC

My daughter has proven that she is no different from a son: Subhash Ghai

By exchange4media News Service | Mar 24, 2017

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017

By exchange4media News Service | Mar 23, 2017

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour

Tata Motors unveils 'The Spirit of Hexa' for those who will do whatever it takes

By exchange4media News Service | Mar 23, 2017

Latest campaign for the automobile giant, by FCB Ulka, reflects the passion and ardour that went into the making of the SUV

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