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Aegon Life launches #iDecide campaign for DIY generation

By exchange4media News Service | Jan 21, 2017

The insurance firm has partnered with DDB Mudra Group to create an ad campaign that urges insurance buyers to take charge of their financial future and decisions that affect their loved ones

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By exchange4media News Service | Jan 18, 2017

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

By Ruhail Amin | Jan 17, 2017

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Rupa Frontline revamps brand identity, launches new logo

By exchange4media News Service | Jan 17, 2017

The new logo repositions Frontline as a young and fashion-forward brand

Tapzo awards creative mandate to BBH, launches new campaign

By exchange4media News Service | Jan 16, 2017

The app aggregator launched its first campaign showcasing its unique value proposition

It's a tiger vs dragon affair in Havells Wires' new campaign

By exchange4media News Service | Jan 14, 2017

Mullen Lintas Delhi has built the ad film around Puliyattam, a south Indian art form, as the brand hopes to further strengthen its connect with consumers

Asian Paints Ultima Protek’s humorous ad with Ranbir Kapoor gets 1 million views on YouTube

By Sarmistha Neogy | Jan 12, 2017

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

SBI aggressively promotes the ease of cashless transactions through new ads

By exchange4media News Service | Jan 12, 2017

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

By Sarmistha Neogy | Jan 11, 2017

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Innovative ad campaigns riding on the back of demonetisation

By Venkata Susmita Biswas | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

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