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Big B learns to turn into Raavan with acting lessons from Tata Sky

By exchange4media News Service | May 27, 2017

This is the fourth campaign for which the actor has partnered with Tata Sky

Enamor's #WeAreAllFabulous campaign celebrates real women

By exchange4media News Service | May 27, 2017

The new campaign has been conceptualised by Publicis India and is a celebration of womanhood

Hamdard ventures into new vertical with RoohAfza Fusion drinks

By exchange4media News Service | May 27, 2017

The 360-degree campaign by Rediffusion Y&R wants to target a new and younger audience while maintaining loyal consumers

MTR Foods launches 3 Minute Breakfast Campaign

By exchange4media News Service | May 27, 2017

With TVCs and digital campaigns, the company hopes to create a new breakfast routine for time-strapped young professionals

BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

By Ruhail Amin | May 26, 2017

BBC World is currently building its largest global facility in India outside the UK. On a brief visit to India, Jim Egan, CEO, BBC Global News spoke about betting big on the Indian market and foraying into new regional languages

Brands leverage the popularity of Swachh Bharat Abhiyan

By Anurag Singh | May 26, 2017

Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | May 25, 2017

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By Madhuwanti Saha | May 24, 2017

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

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