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#Nazar Uthao urges Sachin Tendulkar in new Luminous Fan TVC

By exchange4media News Service | Sep 20, 2017

People missing out on beauty in life says sports star in new TVC

Punit Goenka, MD & CEO, ZEE Entertainment, personally meets his one millionth Twitter follower

By exchange4media News Service | Sep 20, 2017

Hosts the millionth follower, Manjiri Sonar and her family in Mumbai over lunch

Shift from e-commerce to m-commerce accelerating in India

By Ruhail Amin | Sep 20, 2017

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Voot-Vodafone's "Stupid Man Smart Phone" set to be India's first Digital Survival Series

By exchange4media News Service | Sep 20, 2017

The show, powered by Motorola, to go live on VOOT on September 20, 2017

When brands connect with consumers from the heart, they reciprocate: Samsung India CMO

By Venkata Susmita Biswas | Sep 20, 2017

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Google launches mobile payment app, Tez, for India

By exchange4media News Service | Sep 19, 2017

Launch partners for Tez include PVR Cinemas and redBus, who will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in the coming weeks

Uber launches digital campaign 'UberJOURNEYS' in India

By exchange4media News Service | Sep 19, 2017

The campaign showcases real stories of riders and driver partners

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

By Dolly Mahayan | Sep 18, 2017

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countries

Oman Tourism launches global advertising campaign

By exchange4media News Service | Sep 18, 2017

The campaign will utilize national media channels such as TV, paid search, online display, key digital sponsorships, social media platforms and online streaming applications

This festive season, Flipkart and Amazon India indulge in advertising blitz

By exchange4media News Service | Sep 18, 2017

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

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