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Brands tug at heartstrings with Eid-ul-Fitr campaigns

By exchange4media News Service | Jun 24, 2017

From situational humour to togetherness and positivity, brands roll outheart-warming campaigns celebratingEid-ul-Fitr

Brunch is the only Sunday magazine that continues to survive: Jamal Shaikh

By Dolly Mahayan | Jun 23, 2017

If a Sunday magazine doesn’t leave you feeling happy, what will?

Hindustan Times launches first edition of Game Changer Awards

By exchange4media News Service | Jun 23, 2017

Eleven people from various walks of life were awarded trophies to honour and celebrate their achievements

Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24

By exchange4media News Service | Jun 22, 2017

The latest win takes India's total metal tally to 24. India had won 27 metals last year.

Publicis Groupe bans its agencies from awards participation; diverts budgets to creating Marcel

By exchange4media News Service | Jun 22, 2017

The holding company is gearing up to create a new AI-powered platform, Marcel, which it believes will be transformational for its businesses.

Cannes Lions 2017: Leo Burnett wins Silver for #RoadsThatHonk, India’s first ever metal in the Innovation Lions

By Srabana Lahiri | Jun 21, 2017

#RoadsThatHonk is an innovative anti-collision vehicle management system, to make India’s national highways safer

Guest Column: Have you Google-searched your soul lately, asks Meera Sharath Chandra@Cannes Lions 2017

By exchange4media News Service | Jun 21, 2017

Technology, content and communication no longer want to be disruptors; they want to become active reasons to bond

Bollywood banks on ICC Champions Trophy 2017 for trailer debuts

By Madhuwanti Saha | Jun 20, 2017

SRK chose India-Pak final to launch first mini-trailer of his upcoming movie, Akshay Kumar launched his trailer during India-South Africa match

Qoruz launches Social Media Campaign Tracker to help companies measure up

By exchange4media News Service | Jun 20, 2017

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

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