Search Result : Yes Bank News
 

Indian sports sponsorship market at Rs 5,190 crore: KPMG CII Report

By exchange4media News Service | Sep 22, 2016

According to a new report titled The Business of Sports by KPMG in India, Indian sports viewership (TV) numbers grew 30 per cent over the two year period between 2014 and 2015, while in 2015, the Indian sports sponsorship market grew 6.7 per cent YoY to Rs 5,190 crore.

Yes Bank emerges as world's most followed bank on Twitter

By exchange4media News Service | Sep 22, 2016

Also amongst the Top 5 most social media friendly banks in the world

Soho Square and Piaggio to ride again

By exchange4media News Service | Jul 19, 2016

The agency has won the creative duties following an aggressive multi-agency pitch

Euro 2016 attracts 136% more brands than previous editions; Hero Motocorp holds highest share

By Priyanka Mehra & Ronald Menezes | Jul 07, 2016

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Euro 2016 attracts 136% more brands than previous editions; Hero Motocorp holds highest share

By Ronald Menezes | Jul 07, 2016

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Brands leverage Yoga Day with innovative marketing asanas

By exchange4media News Service | Jun 23, 2016

In order to leverage the growing popularity of International Yoga Day, brands across categories like: Lenovo India, Myntra, Yes Bank, Flipkart, INOX and Micromax rolled out special social media campaigns to connect with their consumers using Yoga as the central theme

Dentsu India's former Chairman Sandeep Goyal to invest Rs. 100 crores in Digital Start-Ups

By exchange4media News Service | Jun 01, 2016

The money will be used to fund the acquisition of digital start ups in India that have built brands, but are now struggling to raise funds for re-engineering or re-launch

Cipla Health partners with Soho Square for Nicotex

By exchange4media News Service | Apr 22, 2016

Following the two big wins of Vasmol and Faber in January and February, Soho Square has now been roped in to handle the brand duties for Nicotex – Cipla Health’s smoking cessation gum

What started off as a distribution issue has become fundamental to the nature of journalism: Ros Atkins BBC

By Abhinn Shreshtha | Apr 05, 2016

BBC World News' Ros Atkins, who currently hosts the show "Outside Source”, is one who believes in the power of the digital medium and the opportunities it provides to both journalists and content creators

India is one of the most fantastic economies in the world:Rana Kapoor, MD & CEO, YES Bank

By Sarmistha Neogy | Apr 04, 2016

exchange4media in association with BBC World News held the second edition of the ‘One on One series’. The guest of honour on the occasion was Rana Kapoor, MD & CEO, YES Bank, who spoke to BBC’s Ros Atkins and shared his insights on the subject

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