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Snapdeal tanks 7 spots on top advertiser list on TV as ecom slashes spends

By Priyanka Mehra | Jul 18, 2016

The data also shows new entrants Pepper Fry, Myntra,Naaptol, and Big Basket during this period among the top ten

Snapdeal, Flipkart, 19 other e-commerce players under FDI cloud once again

By Abhinn Shreshtha | Nov 23, 2015

It was a victory of sorts for brick and mortar associations as the Delhi High Court directed the government to probe whether companies like Snapdeal, Flipkart, Myntra, Jabong and others have flouted FDI rules

Test cricket ad rate growth stagnates as brand interest wanes

By exchange4media News Service | Aug 27, 2015

Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?

Single or multiple celebrity endorsers: What works better for a brand?

By Sarmistha Neogy | Aug 24, 2015

Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning? Brand experts and creative heads give their opinion on the celeb endorsement onslaught

Decoding Diversity Marketing at SureWaves Roudtable on 'The Next Big Challenge for E-Commerce in India'

By exchange4media News Service | Aug 21, 2015

Industry experts discuss challenges of diversity marketing in a roundtable session, organized by SureWaves and exchange4media in Delhi, moderated by media veteran Vikram Sakhuja

SureWaves with exchange4media hosts Delhi edition of E-commerce Power Breakfast on Diversity Marketing

By exchange4media News Service | Aug 18, 2015

After the Bangalore edition, SureWaves is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for E-Commerce in India’ on 19th August , 2015 in New Delhi

Yepme.com launches brand association with Shah Rukh Khan’s Fan movie

By exchange4media News Service | Aug 07, 2015

The brand is running the #iamfan contest which will offer the actor’s fans a chance to be part of the upcoming film’s promotions

India-Pak match ad revenues estimated at Rs.100-110 crore

By Collin Furtado | Mar 10, 2015

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

Why are e-commerce majors missing in action from World Cup so far?

By Collin Furtado | Mar 05, 2015

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Snapdeal higher on share of voice; Flipkart on number of followers

By exchange4media News Service | Feb 17, 2015

Yepme has the highest share of fans as well as engagement on Facebook. Snapdeal has higher engagement on Twitter vs Flipkart's number of followers

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