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Guest Column: How to adapt to the 'brave new world' of content ecosystem? – Shailja Varghese

By exchange4media News Service | Dec 05, 2016

As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese

C1X announces leadership appointments across APMEA for its mobile business

By exchange4media News Service | Dec 01, 2016

Post hiring Rammohan Sundaram as MD & SVP of APMEA, the company has now announced the appointment of Narayan Murthy Ivaturi as VP and Head of Mobile Business for APMEA and Abdul Wahab as Sr. Director – Delivery and Optimization, APMEA

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

By Abhinn Shreshtha | Nov 15, 2016

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Pawan Setpal joins C1X as VP & Head of Business for MEA

By exchange4media News Service | Nov 02, 2016

Setpal was last, Director of Sales & Head Of Programmatic at Clique Media prior to, which he was Agency Business Director with Yahoo ME and started his career with Maktoob.com (acquired by Yahoo)

India will have to wait to see deals of AT&T-Times Warner scale, say experts

By Abhinn Shreshtha | Oct 26, 2016

According to analysts, India is still some time away from seeing cross ownership deals like this even as content becomes increasingly important

Guest Column: Building a technology brand in 2016: Vartika Verma, CREO

By exchange4media News Service | Oct 19, 2016

Let data work in the background to increase relevance for your brand so that you can pave the path to creating beautiful and memorable interactions. Delight the customer because there are many more out there to lure your customers with baits, cash, offers and more, writes Vartika Verma, CMO at CREO

Blending in is the new standing-out in online advertising: Gurmit Singh, Yahoo India

By Abhinn Shreshtha | Oct 17, 2016

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward

Can Facebook Carmel boost virtual reality adoption?

By Abhinn Shreshtha | Oct 14, 2016

A web browser that supports virtual reality announced by Facebook can help develop practical VR solutions for brands and marketers and further propel the VR/AR space, which is expected to touch $120 billion by 2020

C1X Inc. appoints Rammohan Sundaram as MD & SVP for APMEA

By exchange4media News Service | Sep 19, 2016

C1X is a two and half year-old start-up and has recently closed its Series B investment of 8.5M USD and is getting aggressive to launch its full stack programmatic solution across all emerging markets of the world.

Srinivasan K. Swamy elected as Chairman of ASCI

By exchange4media News Service | Sep 10, 2016

Abanti Sankaranarayanan, Vice Chairperson, CIABC was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer

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