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Google building a new visual publishing format similar to Snapchat

By exchange4media News Service | Aug 08, 2017

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

Guest Column: Key takeaways from the IAA CEO Tech Tour in Israel: Janak Sarda, Deshdoot Media Group

By Janak Sarda | Jul 31, 2017

The idea of organising the CEO Tech Tour took shape when Pradeep Guha was the President of IAA India Chapter

Outbrain acquires Zemanta, a dedicated native programmatic DSP

By exchange4media News Service | Jul 27, 2017

Zemanta’s technology paired with Outbrain’s interest graph to put native advertising on the same scale as display

Bloomberg|Quint emerges as most popular business news publisher on Facebook video

By exchange4media News Service | Jul 21, 2017

It is the only business news brand among top 10 new-age news publishers, as per the rankings released by Vidooly in its June report

Yahoo Mail introduces new interface making it cleaner, faster and more intuitive

By exchange4media News Service | Jun 30, 2017

New design, better organisation tools and increased personalisation makes it an altogether new experience for users

e4mrecap: The Week That Was

By exchange4media News Service | Jun 18, 2017

A recap of the most important stories that you may have missed this week

Verizon completes acquisition of Yahoo; Marissa Mayer resigns

By exchange4media News Service | Jun 14, 2017

Verizon has combined these assets with its existing AOL business to create a new subsidiary, Oath, a diverse house of more than 50 media and technology brands

Rooter partners with sports data brand Opta Sports; gears up for ICC Champions Trophy 2017

By exchange4media News Service | May 31, 2017

Set to elevate user experience and engagement for its Live Match Prediction game with in-depth insights, stats and data points

Google and Facebook now control 20% of global adspend

By exchange4media News Service | May 09, 2017

According to the new edition of Zenith’s Top Thirty Global Media Owners, the two captured 64% of the growth in global adspend between 2012 and 2016

Pulse candy's maiden TVC gets 18.5 million views across social media platforms

By Sarmistha Neogy | May 03, 2017

The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy

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