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e4mrecap: The Week That Was

By exchange4media News Service | Jun 18, 2017

A recap of the most important stories that you may have missed this week

Verizon completes acquisition of Yahoo; Marissa Mayer resigns

By exchange4media News Service | Jun 14, 2017

Verizon has combined these assets with its existing AOL business to create a new subsidiary, Oath, a diverse house of more than 50 media and technology brands

Rooter partners with sports data brand Opta Sports; gears up for ICC Champions Trophy 2017

By exchange4media News Service | May 31, 2017

Set to elevate user experience and engagement for its Live Match Prediction game with in-depth insights, stats and data points

Google and Facebook now control 20% of global adspend

By exchange4media News Service | May 09, 2017

According to the new edition of Zenith’s Top Thirty Global Media Owners, the two captured 64% of the growth in global adspend between 2012 and 2016

Pulse candy's maiden TVC gets 18.5 million views across social media platforms

By Sarmistha Neogy | May 03, 2017

The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy

Yahoo introduces new Captain bot on Facebook Messenger

By exchange4media News Service | Apr 20, 2017

The task management bot helps manage activities with a shared tasks list

TIMES NETWORK appoints Shouneel Charles as Senior VP - Digital

By exchange4media News Service | Apr 12, 2017

Based out of Mumbai, he will report to MK Anand, MD & CEO, TIMES NETWORK

Annap Interactive Solutions launches SaaS-based Social Video Intelligence & Analytics platform, BrandMaxima

By exchange4media News Service | Mar 28, 2017

BrandMaxima will help content creators, channel owners, brands, and multi-channel networks maximize their YouTube/Facebook (video) organic views

India's app usage growing at 43% YoY:Yahoo Flurry Analytics Report

By exchange4media News Service | Mar 24, 2017

Phablet is most preferred mobile device with 61% market share in India; music, media and entertainment applications saw the biggest usage increase at 188%; time-spent in Messaging and Social apps grew by 52%

Guest Column: How start-ups and SMEs can compete with big brands and MNCs on SEO results?: Anil Kumar Singh, Ogilvy & Mather

By Anil Kumar Singh | Mar 06, 2017

Being at the top in a search engine result page gives any business a great boost in overall growth, recognition and achievement of goals, says Singh

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