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Google and Facebook now control 20% of global adspend

By exchange4media News Service | May 09, 2017

According to the new edition of Zenith’s Top Thirty Global Media Owners, the two captured 64% of the growth in global adspend between 2012 and 2016

Pulse candy's maiden TVC gets 18.5 million views across social media platforms

By Sarmistha Neogy | May 03, 2017

The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy

Yahoo introduces new Captain bot on Facebook Messenger

By exchange4media News Service | Apr 20, 2017

The task management bot helps manage activities with a shared tasks list

TIMES NETWORK appoints Shouneel Charles as Senior VP - Digital

By exchange4media News Service | Apr 12, 2017

Based out of Mumbai, he will report to MK Anand, MD & CEO, TIMES NETWORK

Annap Interactive Solutions launches SaaS-based Social Video Intelligence & Analytics platform, BrandMaxima

By exchange4media News Service | Mar 28, 2017

BrandMaxima will help content creators, channel owners, brands, and multi-channel networks maximize their YouTube/Facebook (video) organic views

India's app usage growing at 43% YoY:Yahoo Flurry Analytics Report

By exchange4media News Service | Mar 24, 2017

Phablet is most preferred mobile device with 61% market share in India; music, media and entertainment applications saw the biggest usage increase at 188%; time-spent in Messaging and Social apps grew by 52%

Guest Column: How start-ups and SMEs can compete with big brands and MNCs on SEO results?: Anil Kumar Singh, Ogilvy & Mather

By Anil Kumar Singh | Mar 06, 2017

Being at the top in a search engine result page gives any business a great boost in overall growth, recognition and achievement of goals, says Singh

Catch News registers 70% growth in last quarter

By exchange4media News Service | Feb 10, 2017

As per latest Comscore report, Catch News Android users have grown by over 30%

C1X appoints Sunil Punjabi as VP and Business Head, South Asia

By exchange4media News Service | Feb 02, 2017

Punjabi will operate out of the company’s Mumbai office

RBNL strengthens leadership team with three new appointments

By exchange4media News Service | Feb 02, 2017

Appoints Atul Razdan, Nidhi Gulia and Sanil Suneja as National Programming Head, National Marketing Head and Regional Business Head (Delhi) respectively

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