Search Result : Yahoo News
 

Time spent in Social and Messaging apps in 2016 grew by an astounding 394% over 2015: Yahoo's Flurry Analytics mobile report

By exchange4media News Service | Jan 17, 2017

In previous years, all app categories grew in tandem, however, the story is different now with session and time-spent growth in some app categories occurring at the expense of others

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

By Karan Gupta | Jan 12, 2017

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India

By exchange4media News Service | Jan 11, 2017

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

C1X strengthens its APAC business team

By exchange4media News Service | Jan 09, 2017

Swaminathan Iyer joins as VP & Head Of Business- APAC

Guest Column: The lines between advertising and editorial will blur in 2017: Ashish Jalan, Concept Public Relations

By Ashish Jalan | Dec 31, 2016

Ashish Jalan, Director and CEO, Concept Public Relations on the changing face of paid media, the importance of integration and genuine voices becoming the cynosure for delivering results in the coming year

Airtel Payments Bank appoints Dhiraj Sharda as Chief Digital Officer

By exchange4media News Service | Dec 22, 2016

Sharda will be responsible for product development, digital delivery and development of digital marketing platforms for Airtel Payments Bank

Ignition Creative announces expansion in Asia-Pacific; appoints Jaideep Singh as APAC Chairman

By exchange4media News Service | Dec 21, 2016

Singh will guide the LA-based integrated marketing agency's launch in India and APAC

Guest Column: How to adapt to the 'brave new world' of content ecosystem? – Shailja Varghese

By exchange4media News Service | Dec 05, 2016

As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese

C1X announces leadership appointments across APMEA for its mobile business

By exchange4media News Service | Dec 01, 2016

Post hiring Rammohan Sundaram as MD & SVP of APMEA, the company has now announced the appointment of Narayan Murthy Ivaturi as VP and Head of Mobile Business for APMEA and Abdul Wahab as Sr. Director – Delivery and Optimization, APMEA

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

By Abhinn Shreshtha | Nov 15, 2016

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

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