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CarTrade.com survey shows Gujarat generates highest revenues in CNG car segment

By exchange4media News Service | Jan 17, 2015

The survey unearths some interesting revelations regarding the most-widely searched used-cars, price segment, oft-preferred fuel type and body type and also some other notable insights

STAR makes key appointments in its programming and content function team

By exchange4media Mumbai Bureau | Jul 17, 2008

STAR has announced some key appointments to enhance its programming and content function. Jyotsna Viriyala has been appointed as VP-Programming for STAR World India and Star Movies India. Bonny Yu has been named VP-Programming for Xing Kong, STAR’s flagship Mandarin GEC for Mainland China, while Jennifer Batty has been appointed as VP-Programming, Star World.

Rediffusion’s Partho Sengupta joins BBDO India as Senior Brand Design Director

By Pallavi Goorha | Jan 10, 2008

Partho Sengupta, Creative Director at Rediffusion DY&R, Delhi, has recently put in his papers, and has joined BBDO India as Senior Brand Design Director. He will report to CEO Pankaj Mridul and will handle the 7 UP business.

Hyundai Motor India makes India export hub for new compact i10

By exchange4media News Service | Nov 01, 2007

Hyundai Motor India has rolled out yet another hatchback car, i10. This is the first car from Hyundai that makes its world debut in India, which will be the sole production and export hub for the car. The auto major is unveiling its promotional campaign from today, November 1, with print and outdoor ads. A TVC featuring SRK will break on November 5.

Swami Anand Tirth & Vaybhav Singh join McCann Erickson, Delhi as Creative Directors

By Tasneem Limbdiwala | May 25, 2007

Swami Anand Tirth and Vaybhav Singh, formerly Creative Directors at Dentsu Marcom, have moved to McCann Erickson Delhi as Creative Directors. Tirth is joining as Creative Director (Art) and Singh as Creative Director (Copy).

STAR launches Star One & Star Vijay on Now TV in Hong Kong

By exchange4media Mumbai Bureau | Mar 17, 2007

STAR has launched Star One and Vijay on Now TV, the exclusive distribution platform of STAR’s channels in Hong Kong. Star One and Vijay will join Star Plus, Star News and Channel [V] India currently on Now TV.

Auto cos rev up ad spends in Oct

By Source: The Economic Times | Dec 22, 2005

Automobile and consumer durables makers dominated advertising in the print media in October '05. Of the around 33,600 brands features in display print advertising in the month of October '05, Hero Honda Motorcycles was the top spender with an ad spend of Rs 8.3 crore, followed by Samsung advertising for its range of products with Rs 5.6 crore.

Jamie Davis replaces Rik Dovey as ESPN STAR Sports Managing Director

By exchange4media Mumbai Bureau | Aug 11, 2005

After serving for nine years at the helm at ESPN STAR Sports, Rik Dovey will be succeeded by Jamie Davis. Davis is currently serving as President of STAR China. The changes will be effective from September 1, 2005.

GM rides the Chevrolet wave in India; to launch Spark by year-end

By exchange4media Mumbai Bureau | Jul 20, 2005

Introduced in 2003 “for a special journey called life”, the Chevrolet brand has garnered good recognition for GM in India. The auto major has ambitious plans to boost its market share from the current 2.5 per cent to 10 per cent in four to five years, riding on the Chevrolet brand.

Santro shifts focus of its advertising on eve of Swift launch

By exchange4media News Service | May 24, 2005

Hyundai Motors has launched a new advertisement announcing the Santro Xing with 'active intelligence' technology engine. Asked if the company is going to have a reaction campaign, with just a day to go for the Swift launch from Maruti Udyog's stable, Pradeep Saxena, DGM-Marketing, Hyundai denied this stating, "We don't believe we need to react to the Swift launch."

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