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Helping publishers grow revenue remains a huge focus for us: Sundar Pichai, CEO, Google

By Ronald Menezes | Jul 27, 2017

While announcing Alphabet’s 2017 Q2 results on an earnings call, Google’s CEO highlighted the factors influencing its growth. He also spoke about focusing on publisher growth, helping small brands do business and more

ALTBalaji rolls out its Windows Universal App to Windows 10 users

By exchange4media News Service | Apr 29, 2017

Windows 10 has 400 million monthly active users globally

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India

By exchange4media News Service | Jan 11, 2017

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

Gutenberg appoints industry veteran Neil Ashurst as new UK head

By exchange4media News Service | Dec 23, 2016

Will drive roll out of new services in digital, video, mobile, PR and content in UK

Neo@Ogilvy appoints Biraja Swain as its Chief Growth and Innovation Officer

By exchange4media News Service | Mar 31, 2016

Other than leading the Neo Center of Excellence, Swain will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses

Guest Column: The Art of Branding: Guy Kawasaki

By Guy Kawasaki | Sep 18, 2015

“In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get,” says Canva’s Guy Kawasaki

Guest Column: The Art of Branding: Guy Kawasaki

By Guy Kawasaki | Sep 18, 2015

“In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get,” says Canva’s Guy Kawasaki

Yatra.com appoints Chakrapani Gollapali as Chief Business Officer, Holidays

By exchange4media News Service | Sep 03, 2015

Chakrapani, a former Microsoft India executive, will be responsible for the strategic direction, operational execution and the overall business results for the Holidays Unit of Yatra

Microsoft launches Windows 10, focuses on multi-screen platforms

By Ankur Singh | Jul 30, 2015

Microsoft has announced the availability of Windows 10 in 190 countries. The company has gone all out in terms of advertising and marketing of its latest offering

AOL to handle sales for Microsoft display ads in 9 markets

By exchange4media News Service | Jul 09, 2015

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

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