Search Result : Xaxis News
 

Xaxis names Bob Walczak Executive Vice President, Global Products

By exchange4media News Service | Mar 03, 2017

As EVP, global products, Walczak will lead a new team, including product management, global partnerships and supply, focused on developing outcome-based media solutions that leverage Xaxis’ unique data, technology and supply assets to deliver measurable results to brands

Xaxis' Light Reaction launches in the Philippines

By exchange4media News Service | Feb 24, 2017

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

Arshan Saha named Xaxis President, APAC

By exchange4media News Service | Jan 24, 2017

Arshan Saha succeeds Michel de Rijk, who is now serving as APAC president at GroupM’s [m]PLATFORM, with immediate effect

Xaxis' arm Light Reaction makes its debut in Hong Kong

By exchange4media News Service | Jan 19, 2017

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

Xaxis appoints Nicolas Bidon as Global President

By exchange4media News Service | Dec 08, 2016

Bidon will be responsible for guiding Xaxis’ overall company strategy, growth, client development and operational leadership across the regions

We have re-crafted the media agency model : CVL Srinivas

By Priyanka Mehra | Dec 06, 2016

In a freewheeling chat Srini talks about GroupM going through a silent transformation, creating a solid data & tech nucleus that holds together the media and content services

GroupM launches [m]PLATFORM; Brian Gleason named Global CEO of [m]PLATFORM

By exchange4media News Service | Nov 30, 2016

The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media

Xaxis appoints Yunnita Avreda as Director of Indonesia

By exchange4media News Service | Nov 16, 2016

Dian Jaya appointed as Head of Client Development; Tejender Singh joins Operations

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

By Abhinn Shreshtha | Nov 15, 2016

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

WPP's Xaxis to acquire Triad Retail Media

By exchange4media News Service | Oct 14, 2016

The deal will establish Xaxis as a significant player in the fast-growing retail media and e-commerce market while providing Triad with access to Xaxis’ technology expertise

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