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Mindshare integrates FAST into heart of agency to simplify transformation of clients

By exchange4media News Service | May 20, 2017

Norm Johnston, formerly Mindshare Global Chief Strategy and Digital Officer, assumes the dual role of Global Chief Digital Officer Mindshare and Global CEO of FAST as part of the move

GroupM launches global content investment and rights management firm, Motion

By exchange4media News Service | May 18, 2017

Richard Foster, currently the head of GroupM Entertainment, has been appointed CEO of Motion Content Group, which will be headquartered in London and Los Angeles

DDB MudraMax appoints Sommnath Sengupta as Head, Tech Innovations, OOH and Experiential

By exchange4media News Service | May 16, 2017

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

The One Show Announces 2017 Winners; Best of Show honour for The Refugee Nation

By exchange4media News Service | May 16, 2017

243 Pencils awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries

GroupM & Kantar bring Wunderman’s Zipline to India

By exchange4media News Service | May 11, 2017

Expansion includes data partnerships with MobileWalla and Zapr Media Labs

Digital advertising investment will surpass that of TV's in five more countries: Interaction 2017 report by GroupM

By exchange4media News Service | May 03, 2017

The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By exchange4media News Service | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

GroupM partners with OpenSlate to increase brand safety on YouTube

By exchange4media News Service | Mar 31, 2017

Google to facilitate OpenSlate’s delivery of safeguards and greater transparency to advertising clients served by GroupM agencies

Sometimes people blame procurement and pricing, when they haven't won a pitch: Lindsay Pattison, CEO, Maxus Global

By Priyanka Mehra | Mar 29, 2017

Pattison, who says it like it is, on why a media agency first needs to value its own services, and why she won’t be doing the same role two years from now

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