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LinEngage expands presence in Delhi; appoints Gagan Pal Singh Nagi as VP & Business Head

By exchange4media News Service | Mar 16, 2017

Nagi joins the agency from RK Swamy (Hansa Group), where he was General Manager and Business Head - North for Hansa Events, the experiential business unit

WPP's Geometry Global Encompass Network aligns with Spoors

By exchange4media News Service | Mar 08, 2017

Spoors will now empower the workforce of GGEN in supporting their respective clients efficiently

WPP Preliminary Results: billings at £55.245 billion, up 5.5%; revenue growth of 17.6%

By exchange4media News Service | Mar 06, 2017

The group registered a like-for-like revenue growth in all regions, led by strong growth in Western Continental Europe and Asia Pacific, Latin America, Africa & the Middle East and Central & Eastern Europe

Guest Column: Me, myself and complications; 'Orthogonally speaking': G Viswanathan, Red Fuse Communications

By G Viswanathan | Mar 03, 2017

G Viswanathan, Red Fuse Communications shares his experience from the recently concluded WPP STREAM unconference 2017 in Jaipur

4th edition of Stream India 'unconference' underway

By exchange4media News Service | Feb 16, 2017

With over 300 leaders expected to join this calendar event, one can expect to see the masters in the department of technology, marketing and media fraternity.

India's advertising expenditure to grow by 10 per cent in 2017, forecasts GroupM report

By exchange4media News Service | Feb 15, 2017

"Digital is leading the Adex growth with a 30 per cent growth, while TV continues to be the largest medium in the mix," says CVL Srinivas, CEO, GroupM South Asia

Jaguar Land Rover calls for global media agency review

By exchange4media News Service | Feb 15, 2017

WPP's Mindshare has been the media agency on record for Jaguar Land Rover since 2000 when the brand was owned by Ford

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

By exchange4media News Service | Feb 09, 2017

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

Mindshare Asia Pacific tops new business leagues

By exchange4media News Service | Feb 08, 2017

According to independent consulting firm R3, Mindshare has nearly 50 per cent more revenue than the next closest competitor

Flashed yesterday: GroupM to acquire controlling interest in MediaCom India

By Priyanka Mehra | Jan 25, 2017

While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure

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