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4th edition of Stream India 'unconference' underway

By exchange4media News Service | Feb 16, 2017

With over 300 leaders expected to join this calendar event, one can expect to see the masters in the department of technology, marketing and media fraternity.

India's advertising expenditure to grow by 10 per cent in 2017, forecasts GroupM report

By exchange4media News Service | Feb 15, 2017

"Digital is leading the Adex growth with a 30 per cent growth, while TV continues to be the largest medium in the mix," says CVL Srinivas, CEO, GroupM South Asia

Jaguar Land Rover calls for global media agency review

By exchange4media News Service | Feb 15, 2017

WPP's Mindshare has been the media agency on record for Jaguar Land Rover since 2000 when the brand was owned by Ford

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

By exchange4media News Service | Feb 09, 2017

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

Mindshare Asia Pacific tops new business leagues

By exchange4media News Service | Feb 08, 2017

According to independent consulting firm R3, Mindshare has nearly 50 per cent more revenue than the next closest competitor

Flashed yesterday: GroupM to acquire controlling interest in MediaCom India

By Priyanka Mehra | Jan 25, 2017

While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure

Mindshare gets Charlotte Lee to lead HSBC account across APAC

By exchange4media News Service | Jan 24, 2017

Lee will lead both the traditional business as well as ‘VULCAN’, the HSBC trading desk

Facebook and WPP launch Creative Ambassador Program in India

By exchange4media News Service | Jan 13, 2017

The program is aimed at educating WPP creative agencies and unveiling new possibilities of leveraging the platform

The winners will be those who bring the brand to the centre of the communication: Gordon Bowen

By Abhinna Shreshtha | Dec 26, 2016

Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts

We have re-crafted the media agency model : CVL Srinivas

By Priyanka Mehra | Dec 06, 2016

In a freewheeling chat Srini talks about GroupM going through a silent transformation, creating a solid data & tech nucleus that holds together the media and content services

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