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Kelly Clark Named Global CEO of GroupM; Dominic Proctor steps down as Global President

By exchange4media News Service | Sep 23, 2016

Clark most recently served as the CEO of GroupM in North America from 2012 to 2015. Prior to that role, he was the worldwide CEO for Maxus between 2008 and 2012

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

By exchange4media News Service | Sep 22, 2016

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

Vice, WPP sign multi-million dollar advertising deal

By exchange4media News Service | Sep 16, 2016

According to the deal, GroupM will use Vice's insights, content and data to put together an advertising platform across all of Vice's global multi-screen and over-the-top properties. The deal was announced at the Dmexco conference in Cologne, Germany.

WPP's Mindshare retains Diageo Media mandate in India post global review

By exchange4media News Service | Sep 07, 2016

Dentsu Aegis Network will handle media in North America, Europe, Latin America and Southeast Asia while Mindshare from the WPP umbrella will continue to handle media duties for India. Mediavest from Publicis Group will handle Diageo’s media duties in Australia

DDB Mudra Group appoints Vineet Gupta as Chief Digital Officer, Aditya Kanthy as Chief Strategy Officer

By exchange4media News Service | Aug 31, 2016

Vineet and Aditya will be reporting directly to Madhukar Kamath, Group CEO & MD

WPP Q2 profits up by 10% to 769 million pounds

By exchange4media News Service | Aug 25, 2016

WPP has reported headline profits up by 10% to £769m and global revenues of £6.5bn in the first six months.

Mindshare appoints Aloun Liu as Head of Data & Technology, APAC

By exchange4media News Service | Aug 16, 2016

A UCLA graduate in Computer Science with a specialization in Economics, Liu has over 15 years of experience in Systems, Data, and Technology with companies including PWC Consulting, Charles Schwab, FTI Consulting, Wells Fargo, and recently with IPG Mediabrands as the Founder and MD of their Global Technology Solutions unit

We are creating private market places with trusted sources as inventory to protect advertisers against fraud: Rob Norman

By Priyanka Mehra | Aug 09, 2016

In an exclusive chat, Norman talks about GroupM’s approach to programmatic buying, how IoT is impacting brands and technological innovations at GroupM

Contract Advertising wins advertising mandate of Aviva Life Insurance in India

By exchange4media News Service | Aug 05, 2016

Contract Advertising has been selected to handle the advertising portfolio for Aviva Life Insurance India and help build & develop the company’s communication messages, through new propositions and initiatives, over the next two years

Ikea picks WPP & Dentsu Aegis for its $444 million global media business

By exchange4media News Service | Jul 08, 2016

Now agencies from WPP and Dentsu Aegis will compete for Ikea's business around the world whenever local markets do their own reviews

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