Search Result : Wpp News
 

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

Marketing experts assure that data will be the new electricity in 3–4 years

By exchange4media News Service | Jul 31, 2017

At the launch of the 13th edition of BW Businessworld Marketing Whitebook, marketing experts explored whether data has really failed marketers with data-led insights not converting into realities in 2016

Weak cyber-security protocols can rob companies off clients say experts

By exchange4media News Service | Jul 19, 2017

Cyber-attacks on companies can threaten to dilute a brand’s reputation Reliance Jio data theft and WannaCry push the industry into action

Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

By exchange4media News Service | Jul 14, 2017

A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1

Asymmetrique appoints Prabhakar Jampa as Chief Experience Partner

By exchange4media News Service | Jul 11, 2017

Jampa has over two decades of experience in Digital Strategy, Creative and Brand Advertising

Creativeland Asia restructures as a group; brings in Rana Barua as CEO

By exchange4media News Service | Jul 10, 2017

Rana to drive business for the Group across its verticals of Creativeland advertising, Baaash Digital, Creativeland Pictures and Creativeland Hospitainments

e4mrecap: The Week That Was

By exchange4media News Service | Jul 01, 2017

A quick recap of the most important stories that you may have missed in the week gone by

Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

By Vivek Bhargava | Jul 01, 2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

Cyber attacks the new reality: Ashish Bhasin, DAN

By exchange4media News Service | Jun 29, 2017

It’s something of a cat and mouse chase where the hackers are always trying to stay a step ahead, says the Chairman and CEO South Asia – DAN

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