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Author and marketing expert Laura Ries on 'Visual Hammers' as expert marketing tools

By exchange4media News Service | Apr 10, 2017

At the Knowledge Seminar on Day 3 of Goafest 2017, author and marketing strategist Laura Ries drew attention to visuals—the defining factor that anchors great marketing and advertising

ASCI upheld ads of Aaj Tak, Times Network, Wipro's Chandrika soap, Dettol Handwash in December 2016

By exchange4media News Service | Mar 30, 2017

ASCI upheld complaints against 95 out of 125 ads which also included Philips Shavers, Borges Olive Oil, HP Ink and Hersheys spread to name a few

Team Sponsorship in Cricket rose 25.33% in 2016: ESP Properties Report

By exchange4media News Service | Mar 21, 2017

IPL Team sponsorship grew by 9.5% as 22 new brands tested the waters with IPL franchises during the season

Team Sponsorship in Cricket rose 25.33% in 2016: ESP Properties Report

By exchange4media News Service | Mar 21, 2017

IPL Team sponsorship grew by 9.5% as 22 new brands tested the waters with IPL franchises during the season

Fashion network SeenIt raises pre-series A funding

By exchange4media News Service | Mar 16, 2017

The undisclosed amount of pre-Series A funding is led by Calcutta Angels Network and Augment Ventures

Star India's Uday Shankar wins EY's Entrepreneurial CEO Award

By exchange4media News Service | Feb 28, 2017

Becomes the first CEO in the media and entertainment sector to receive this prestigious honour

Wipro ups its ante in FMCG space

By exchange4media News Service | Feb 27, 2017

Wipro sharpens its brand positioning with its consumer care & lighting business’ plans to expand its range of products to detergents, energy drinks & fabric conditioners.

Ritu Beri swears by Safewash in new TVC

By exchange4media News Service | Feb 11, 2017

The campaign involves engaging with fashion bloggers, sharing their Vlogs, blogposts on winter wear care under #FlauntKarBefikar

The Leo Group now has two-agency structure in India; announces Leo Burnett India and Leo Burnett Orchard

By exchange4media News Service | Jan 31, 2017

Both agencies will serve as drivers for The Leo Group’s growth; Mahuya Chaturvedi joins as COO of Leo Burnett Orchard

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

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