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Star India's Uday Shankar wins EY's Entrepreneurial CEO Award

By exchange4media News Service | Feb 28, 2017

Becomes the first CEO in the media and entertainment sector to receive this prestigious honour

Wipro ups its ante in FMCG space

By exchange4media News Service | Feb 27, 2017

Wipro sharpens its brand positioning with its consumer care and lighting business’ plans to expand its range of products to detergents, energy drinks and fabric conditioners

Ritu Beri swears by Safewash in new TVC

By exchange4media News Service | Feb 11, 2017

The campaign involves engaging with fashion bloggers, sharing their Vlogs, blogposts on winter wear care under #FlauntKarBefikar

The Leo Group now has two-agency structure in India; announces Leo Burnett India and Leo Burnett Orchard

By exchange4media News Service | Jan 31, 2017

Both agencies will serve as drivers for The Leo Group’s growth; Mahuya Chaturvedi joins as COO of Leo Burnett Orchard

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Airtel Payments Bank appoints Dhiraj Sharda as Chief Digital Officer

By exchange4media News Service | Dec 22, 2016

Sharda will be responsible for product development, digital delivery and development of digital marketing platforms for Airtel Payments Bank

Jack in the Box Worldwide appoints Kaizad Pardiwalla as President

By exchange4media News Service | Dec 08, 2016

Pardiwalla, who joins from Orchard Advertising, will report to Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective

Techspectations 2016 a boost to digital branding and start-up ecosystem

By exchange4media News Service | Dec 05, 2016

The first ever digital summit in Kerala “Techspectations 2016”, organized by Manorama Online to commemorate two decades of its existence, saw influential digital czars lending an ear to innovators, product visionaries, designers, mobility experts and programmers

Guest Column: The importance of your personal currency: Ameer Ismail, GolinOpinion & dCell

By Ameer Ismail | Nov 29, 2016

Just like with any brand, building your personal currency too takes careful planning and strategizing. One sees examples of successful individuals who have used this concept exceptionally well everywhere – however, to create and use your personal currency, the only ground rule is that it must be interesting and focused, writes Ameer Ismail, Executive Director, GolinOpinion & dCell

FCB Ulka Bangalore wins advertising duties for AVT Premium

By exchange4media News Service | Oct 25, 2016

A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium

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