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Journalists come out in support of AAP's Ashutosh after NCW notice

By exchange4media News Service | Sep 07, 2016

The National Commission for Women had issued a letter directing Ashutosh to appear before it in relation to a column written by him for NDTV

ZAPR Research: Indian athletes receive highest viewership in Rio Olympics

By exchange4media News Service | Aug 13, 2016

5.6 million viewers in India tuned in to watch the opening ceremony which kicked off at 4:00 am on August 6 2016. Day one received a viewership of 52.7 million viewers in India, despite claims that this year’s Olympics telecast has evidently received the worst television viewership ratings compared to previous years in some parts of the world

Guest Column: A New Brand World, Welcome to "Brand You"--- Jay Kumar

By Jay Kumar Hariharan | Apr 27, 2016

Don’t make yourself a slave to the career ladder, reinvent on a regular basis, and Model yourself on selected people in your circle, writes Jay Kumar Hariharan

Sri Adhikari Brothers enters into worldwide film distribution

By exchange4media News Service | Oct 05, 2015

Their first release will be a follow up of the youth cult movie Pyaar Ka Punchnama, for which they have acquired worldwide distribution from Viacom 18 Motion Pictures

I've seen enough hypocrites, corrupt people, sycophants... Arnab Goswami

By exchange4media News Service | Sep 07, 2015

At IAA Silver Jubilee Summit, Times Now's Arnab Goswami shares his views on disruptive journalism why news journalism ought not to be neutral

Net Neutrality: Hike's Kavin Bharti Mittal speaks in support of net neutrality

By exchange4media News Service | Apr 20, 2015

“It’s great to see the ecosystem rally around #NetNeutrality so early in India’s internet journey (we have a billion more people to connect)…” says Founder & CEO of Hike Kavin Bharti Mittal

Net Neutrality: Does Airtel Zero deserve the backlash?

By Abhinn Shreshtha | Apr 16, 2015

Does Airtel deserve the outrage directed against it? Probably not, when you consider so many other similar events have gone under the radar. What it does highlight is the lack of trust the Indian consumer has for telcos

Is as altruistic as it sounds?

By Abhinn Shreshtha | Feb 11, 2015

Facebook announced partnership with Reliance Communications to launch in India. Several criticisms have arisen over Facebook's agenda

Combined power of Big Data and Social Analytics

By Narinder Kumar | Sep 10, 2014

Benefits of Big Data and Social Analytics sound too good for any top executive team to not jump on this bandwagon. But there still remain quite a few challenges, says TO THE NEW's Narinder Kumar

Today's Neanderthal-style marketing destroys value

By Michael Karg | Jul 03, 2014

Marketers & agencies are putting the very survival of their brands at risk with a fundamentally broken, wasteful, increasingly irrelevant marketing model that ignores new realities, say Michael Karg, CEO, International, Razorfish