Saregama hits all the right notes with first campaign for Carvaan

Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their...

Mobile ads are perceived to be more useful but less engaging: WATConsult report on mobile advertising

This report is their third launch from their latest property WATInsights, under its market research division, Recogn

WATConsult launches WAT’s Your Big Idea​ 2.0

Collaborates with more than 20 educational institutes, leading brands and brings on board 8 jury members; offers the winning team an opportunity to vi...

WATConsult launches DASH, a singular dashboard to view all data insights

Will allow brands to view and look at metrics across platforms and campaigns at a glance

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Guest Column: Simplicity is the secret ingredient: Manika Juneja, AVP – Operations, WATConsult

If you have ever seen a competitor’s campaign and thought ‘why didn’t I think of this?’ you need to follow these seven steps towards simple and effect...

Racold appoints WATConsult as its Digital Agency

Digital and social media agency WATConsult (part of Dentsu Aegis Network) bagged the digital marketing mandate for Racold, one of India's largest wate...

Smart TVs and fitness trackers lead Consumer IoT market in India: WAT Insights

According to the WAT Consult study, however, the majority of IoT adoption in India stems from the Industrial IoT segment

WATConsult launches new campaign #TheOnlyTIP for Motilal Oswal

The digital campaign focusses on promoting the goal based investing platform TIP – Target Investment Plan

Marketers and advertisers welcome GST despite short-term hassles

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers a...

Has the GST campaign missed the bull's eye, ask experts

Experts feel that the GST campaign is high on nationalism but low on relevant details