Search Result : Wadia News

Zenith bags media mandate for Bombay Dyeing

By exchange4media News Service | Oct 17, 2016

Zenith, part of Publicis Media has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing

How can India improve its performance at Cannes?

By Sarmistha Neogy | Jul 04, 2016

We spoke to advertising and media experts to understand, the challenges and the areas where India needs to work hard to move up the chart

Adhonchos on the Brexit India Effect

By Priyanka Mehra | Jun 27, 2016

Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......

Rediffusion Y&R bags creative duties of Larsen & Toubro

By exchange4media News Service | Mar 23, 2016

The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Mumbai office

Rediffusion Y&R creates new campaign for Tata Motors T1 Prima Truck Racing Championship

By exchange4media News Service | Mar 19, 2016

Rediffusion Y&R has created latest campaign for Tata Motors T1 Prima Truck Racing Championship which is scheduled to be held at the Buddh International F1 circuit, Greater Noida on March 20

Union Budget 2016: Advertising Experts express mixed reactions

By Sarmistha Neogy | Mar 01, 2016

The Union Budget 2016 is aimed at boosting growth while ensuring fiscal prudence with a strong focus on the rural sector. We spoke to leading advertising leaders about their views on the latest Union Budget.

Union Budget 2016: Advertising Honchos share their expectations

By Sarmistha Neogy | Feb 29, 2016

The media and advertising industry is looking forward to some key announcements, especially about the rollout of GST, as part of the tax reforms from the Union Budget 2016.We spoke to some advertising and media agency leaders to understand their expectations from the Union Budget 2016 and here is what they had to say:

Rediffusion Y&R’s ‘Make in India’ campaign highlights the idea of ‘Magnetic Maharashtra’

By exchange4media News Service | Feb 16, 2016

In order to build the ‘Magnetic Maharashtra’ brand and promote Maharashtra as the leading investment destination for potential investors globally, Rediffusion Y&R conceived and created a unique campaign putting forward a 360 degree support; right from TVCs, print campaigns, AVs and outdoor.

Rediffusion-Y&R creates communication for LIC’s Single Premium Plans

By exchange4media News Service | Feb 06, 2016

The objective is based on two of LIC’s single premium plans namely, ‘Bima Bachat and ‘Jeevan Shikhar’. This extends the brand proposition of ‘Be rest assured once and for all’