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Exide launches its App campaign conceptualised by Rediffusion Y&R

By exchange4media News Service | Jan 07, 2017

Challenge was to position brand correctly, give it a new interpretation while playing on its core strengths

Shortlist for IPRCCA 2016 unveiled

By exchange4media News Service | Nov 29, 2016

The award process for IPRCCA 2016 is adjudicated by a thirteen-member jury led by Senjam Raj Sekhar, Head of Corporate Communications, Flipkart

Rediffusion's new campaign for Amway spreads the glow inside out

By exchange4media News Service | Nov 19, 2016

The campaign has been conceptualised for their brand Attitude – Be Bright

Everest Brand Solutions completes 70 years

By exchange4media News Service | Nov 14, 2016

Through seven decades, Everest Brand Solutions has dedicated itself to building big brands by creating memorable work - a reason why some of Everest’s relationships are older than most advertising agencies themselves!

Zenith bags media mandate for Bombay Dyeing

By exchange4media News Service | Oct 17, 2016

Zenith, part of Publicis Media has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing

How can India improve its performance at Cannes?

By Sarmistha Neogy | Jul 04, 2016

We spoke to advertising and media experts to understand, the challenges and the areas where India needs to work hard to move up the chart

Adhonchos on the Brexit India Effect

By Priyanka Mehra | Jun 27, 2016

Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......

Rediffusion Y&R bags creative duties of Larsen & Toubro

By exchange4media News Service | Mar 23, 2016

The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Mumbai office

Rediffusion Y&R creates new campaign for Tata Motors T1 Prima Truck Racing Championship

By exchange4media News Service | Mar 19, 2016

Rediffusion Y&R has created latest campaign for Tata Motors T1 Prima Truck Racing Championship which is scheduled to be held at the Buddh International F1 circuit, Greater Noida on March 20

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