We aim to further strengthening our presence in the global market: Andesh Bhatti, Collectcent

Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieve...

Online video is a long game: Nickhil Jakatdar

Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to...

Google makes publishers an offer they can't refuse, maybe

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend v...

Scale of the campaign is similar to any FMCG product launch: Shantanu Gangane, Viu India

The Head of Marketing is expecting three to four times growth on OTT platform’s current numbers through its first 360-degree marketing campaign in Hin...

Is Facebook's new video property an advertising goldmine?

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...

Silly Monks Entertainment IPO Issue Opens on January 5, 2018

The IPO is fixed price offer and is offered at the price of Rs. 120 per share

Viu's 'Tollywood Square' ropes in SBI Life as one of its sponsors

The OTT service provider also happens to be the powered-by sponsor of the show which is a partnership between Viu, Morris Street Advisors and GroupM's...

Talk show "No.1 Yaari with Rana Daggubati" launched in collaboration with GroupM and Mindshare

Talk show "No.1 Yaari with Rana Daggubati" launched in collaboration with GroupM and Mindshare

Every few years, we get disrupted by technology: Kranti Gada, Shemaroo Entertainment

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associate...

SillyMonks Youtube MCN garners 1 billion viewing minutes in October

Silly Monks manages around 950 youtube channels with over 4 lac video assets in their network

Viu & Nicotex Partner to Launch Adventure Series ‘I Can You Can’

The show is based on Nicotex’s brand philosophy of inspiring masses to Quit Smoking and will be Simulcast on Viu and National Geographic