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BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

By exchange4media News Service | May 24, 2017

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

Digital advertising investment will surpass that of TV's in five more countries: Interaction 2017 report by GroupM

By exchange4media News Service | May 03, 2017

The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

By Abhinn Shreshtha | Apr 12, 2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

92.7 BIG FM deepens connect with citizens with launch of BIG City Pride Awards

By exchange4media News Service | Mar 03, 2017

The awards will honour people, places, and businesses that are the pride of the city across Kolkata, Bangalore, and 14 CHR markets of the radio network every month

I don't have the liberty to change my targets: Sandep Amar, CEO, Express Digital

By Saif Ahmad Khan | Dec 27, 2016

Amar claims that Express has registered 100% growth both in terms of revenues and traffic.

US Elections: What does the media have to say about Clinton vs Trump?

By exchange4media News Service | Nov 09, 2016

The role of the President of the United States is up for grabs and though Hillary Clinton seemed the frontrunner, it is now anyone’s guess who wins the elections. We take a look at some of the key issues and what the international media has to say about both candidates and their policies

Can Facebook challenge YouTube’s video reign?

By Abhinn Shreshtha | Aug 03, 2016

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Saavn forays into entertainment space, unveils new programming line-up

By exchange4media News Service | Apr 06, 2016

Saavn has partnered with radio icon Neelesh Misra, podcast network Indus Vox Media, and digital media brand Arré to revolutionize digital entertainment with ten new audio shows

Blackberrys launches #BangOn campaign to promote new innerwear range

By exchange4media News Service | Feb 27, 2016

Men’s clothing brand Blackberrys has launched #BangOn, its brand new innerwear range in the quest to provide a complete wardrobe solution to Indian men

Guest Column: Woman at the core: Sangeetha Aiyer

By Sangeetha Aiyer | Dec 28, 2015

Sangeetha Aiyer, Vice President and Head Marketing, A+E Networks|TV18 takes stock of changing trends in society with woman at forefront

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