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Can Facebook challenge YouTube’s video reign?

By Abhinn Shreshtha | Aug 03, 2016

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Saavn forays into entertainment space, unveils new programming line-up

By exchange4media News Service | Apr 06, 2016

Saavn has partnered with radio icon Neelesh Misra, podcast network Indus Vox Media, and digital media brand Arré to revolutionize digital entertainment with ten new audio shows

Blackberrys launches #BangOn campaign to promote new innerwear range

By exchange4media News Service | Feb 27, 2016

Men’s clothing brand Blackberrys has launched #BangOn, its brand new innerwear range in the quest to provide a complete wardrobe solution to Indian men

Guest Column: Woman at the core: Sangeetha Aiyer

By Sangeetha Aiyer | Dec 28, 2015

Sangeetha Aiyer, Vice President and Head Marketing, A+E Networks|TV18 takes stock of changing trends in society with woman at forefront

Guest Column: Woman at the core: Sangeetha Aiyer

By Sangeetha Aiyer | Dec 28, 2015

Sangeetha Aiyer, Vice President and Head Marketing, A+E Networks|TV18 takes stock of changing trends in society with woman at forefront

Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia

By Abhinn Shreshtha | Oct 27, 2015

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network

Twitter moves closer to YouTube model with pre-roll ads

By Abhinn Shreshtha | Oct 20, 2015

Twitter has announced a new video strategy looking to simplify the process of video advertising for brands and content creators by introducing video strategy

RK Swamy BBDO promotes unisex washing machine in new Lloyd TVC

By exchange4media News Service | Jul 18, 2015

The film showcases the easy interface of the brand's washing machines which either men or women could operate

Should YouTube be threatened by Facebook’s Anthology?

By Abhinna Shreshtha | Apr 27, 2015

Facebook Anthology brings media companies together to create customized video ads for clients on the social platform as Facebook continues to look for ways to eventually overthrow YouTube’s reign in video content

We haven't seen the next Prannoy Roy or Raghav Bahl in the Indian digital space: Parry Ravindranathan

By Abhinn Shreshtha | Apr 13, 2015

Bloomberg Media’s Parry Ravindranathan on why India hasn’t seen the next big digital entrepreneur

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